The Account Executive (AE) will contribute to daily account work by managing small projects and contributing to larger projects as directed by project leaders. S/he may supervise account work done by more junior staff. S/he will learn Edelman’s various Communications Marketing processes/approaches, including public engagement, message workshops, master narrative assignments, brand engagement, social media campaigns and stakeholder mapping exercises and support account teams in the execution of these processes for clients.
Qualifications :
At least one year of relevant experience in Communications Marketing and/or related fields, including research, advertising, management consulting, media or publishing
A bachelor’s degree in a relevant field from an accredited college or university
Intricate level of understanding of the account(s), the clients’ businesses, products, markets, personnel, outside influencers, opposition, etc.
Solid grasp of all basic public relations tools and how they are used to achieve client goals
Strong research, writing and editing skills and the ability to develop media contacts/relationships
Fundamental understanding of media outreach assignments and the ability to apply experience and initiative in developing appropriate traditional and online media strategies
Responsibilities & Expectations
Demonstrates a deep knowledge of integrated Communications Marketing principles and strategies
Demonstrates understanding of key client information including business strategy, industry issues, products and services, key customers and competitors
Demonstrates understanding of and implements public engagement and social media programs
Manages media relations by identifying and working with target media and demonstrating a network of traditional and online media contacts and influencers
Writes press materials and internal communications
Edits and proofreads written materials for quality and adherence to appropriate writing style
Develops client interaction skills
Implements traditional and online research techniques
Demonstrates understanding of how to use and apply basic social media tools to client objectives, including blogs, Twitter, RSS feeds, microblogging, social networks, etc.
Participates and assists in program brainstorming, development and planning
Manages projects using organizational skills, working with colleagues, vendors and support agencies and keeping project leaders apprised of status
Provides account administration including meeting deadlines, troubleshooting problems, attending client meetings and conference calls and reporting activity and coverage
Coordinates Communications Marketing tactics by managing workflow, logistics and interaction with media and influencers
Demonstrates understanding of project budget parameters, pricing structures and over-service
Records and submits time, expenses and POs to the right project codes on a timely basis
Manages third-party vendors
Follows all Edelman financial policies and procedures
Participates in the new business process, including lead identification, research, audits, preparation of proposals and support for new business pitches
Manages and delegates to assistant account executives and interns, including setting clear expectations and deadlines, providing needed resources, monitoring progress and providing feedback
Contributes to performance appraisal process for peers, managers and junior staff
Learns about Edelman’s various capabilities and contributes ideas about how to improve, develop and implement new capabilities
Stays up to date with emerging technologies and trends and demonstrates understanding of how they integrate into communications programs
Commits to continuous learning to improve tactical skills by attending Edelman Learning Institute classes and seeking other training, including on-the-job training and mentoring
Demonstrates behaviors consistent with Edelman’s values, Code of Ethics and Business Conduct
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).
For more information please visit: www.edelman.com
Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
