The Associate Manager for Campaign Management will be handling end-to-end campaigns from conceptualization to execution. The role will be working on multiple projects and working with different departments. The role will be based in Kuala Lumpur.
Responsibilities :
Lead the Campaigns team in the strategy, conceptualization, development and execution of a series of integrated, multi-channel marketing campaigns to drive engagement and achieve sales targets while ensuring proper delegation of projects
Plan the onsite campaign calendar based on major events, trends/themes, seasonality, merchandise mix and key business objectives
Manage overall day-to-day operational campaign management for Malaysia, Singapore, Hong Kong and Taiwan markets ; ensuring all campaigns are delivered effectively and on time, as well as properly distributed across all marketing channels
Work with Commercial, Analytics and Revenue teams to plan, execute and ensure the profitability of tactical campaigns and efficient category management
Understand and utilize various analytics, reports, and platforms to achieve daily objectives, and to analyze and optimize campaign performance
Work with onsite and design teams to develop conceptual user journeys and landing pages across campaigns, with respect to customer experience
Write copy and provide the creative brief to the design team for marketing asset creation
Communicate and collaborate with multiple teams across Buying, Operations, and various local and regional marketing channels (paid channels, onsite, CRM, social media, PR, partnerships, SEO, etc.), to ensure effective multi-channel campaign execution
Develop and execute go-to-market strategies for major brand launches and celebrity designer collaborations
Keep abreast of industry and competitive trends to identify and develop innovative marketing campaigns
Lead and coordinate various Onsite projects ; work closely with various stakeholders to implement various Onsite initiaitves
Requirements:
Bachelor’s Degree in any related fields.
Minimum 4 - 5 years working experience in Campaigns
Extremely high level of attention-to-details, organized, and hard working
Familiar with Google Analytics is an additional value, capable of interpreting data and reports
Good communication skills and interpersonal skills
Ability to manage multiple priorities and meet deadlines in a fast-paced environment
Positive, constructive, and collaborative approach and collaborative, inclusive and flexible team member
Strong team player who enjoys working with others
Experience in project management or e-commerce/digital product management would be an advantage
The Zalora Story
ZALORA exists for the millions of fashion consumers in Asia seeking a shopping experience focused on their unique styles, trends and fit. As Asia’s leading online fashion destination, ZALORA was founded in 2012 and has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. ZALORA’s localised sites offer an extensive collection of top international and local brands as well as our own in-house labels across apparel, shoes and accessories for men and women. ZALORA is part of Global Fashion Group, the world & leader in online fashion for emerging markets.
ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group
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