Behaviour Communication Specialist
- A growing digital media business
- Driven by relentless innovation
- Bringing experiences to life
Being the authority on property in Asia is no small feat. We do it by creating trust in the property journey for consumers and being trusted partners to our customers. With so much meaning in what we do, finding your purpose here comes easy.
We are looking for a passionate and digitally-savvy marketer, experienced in developing, executing, measuring, and optimising campaigns that drive tangible outcomes. This person would be focused on working heavily with an omnichannel marketing platform to manage a series of trigger-based persistent campaigns, as well as tactical campaigns as needed. A logical mindset, an appetite to test-and learn, and the ability to collaborate with numerous stakeholders across multiple departments will be crucial to succeed in this role.
What the role is all about:
Campaign Management
- Liaise with stakeholders across departments, to gather requirements for, and jointly plan omnichannel marketing campaigns including but not limited to: eDMs, app and web pushes, in-app messages, and other personalised touchpoints.
- Proactively ideate and plan for omnichannel marketing campaigns that streamline the consumer (property seekers) experience, and improve ROI for our customers (property developers and agents).
- Serve as the channel manager, keeping track of and organizing all concurrent campaigns. Manage and regulate the campaign calendar to ensure a positive consumer experience.
- Work closely with internal creative teams to design templates and content for these campaigns. Provide guidance to the creative teams to ensure that all approved content is designed for effectiveness.
- Set up approved campaigns, to aligned specs. Continuously monitor campaign progress, and optimise setup or content as needed to ensure delivery of agreed performance goals.
Learning & Application
- Produce and share regular performance reports to ensure stakeholders are kept updated on the progress of their respective initiatives.
- Extract and analyse post campaign performance data, and periodically perform meta analyses across numerous campaigns to establish hypotheses about factors that led to or prevented success. Plan and execute test-and-learn campaigns to validate these hypotheses.
- Ensure future application of validated hypotheses, to constantly improve the omnichannel marketing SOP.
- Continuously monitor the scale, and responsiveness of the total marketing database. Work with cross-functional teams to actively grow, as well as retain and activate users within our database.
Consulting
- Act as the first line of support on matters related to upcoming, current, and past campaigns (marketing automation or omnichannel marketing platform campaigns).
- Work toward establishing self as a subject matter expert for omnichannel marketing, to internal stakeholders.
- Maintain strong knowledge of any technological advancements or best practices in the marketing automation and omnichannel marketing space.
What are we looking for?
- Formal education in a relevant field (e.g. Marketing, Mass Communications, etc).
- Strong written and communication skills in both English and Bahasa Malaysia.
- At least 3 years’ experience in digital or performance marketing.
- Hands-on, end-to-end experience in planning and executing digital marketing campaigns.
- Hands-on experience with omnichannel or email marketing platforms (e.g. Emarsys, Hubspot, GetResponse, Braze, MailChimp, etc).
- Experienced in extracting and analysing raw data, to derive clear and actionable insights.
- Exposed to Regex, and HTML. Able to perform minor troubleshooting or editing.
If this role describes your passion and interest, come explore the opportunity. Click Apply and send us your resume.
Do follow us on REA Group Asia for more exciting opportunities.
- Kuala Lumpur, Malaysia
- Marketing
- Posted in an hour
- Full time - Permanent
- R0006131
