Brand Executive

RESPONSIBILITIES :

- Develop and plan marketing strategies for the assigned brands.
- Plan, monitor, and review the marketing budget
- Create, direct, and monitor product launch thematic advertising, advertorial, editorial approval, and joint promotion with media partners and third parties.
- Plan and execute new product launches.
- Conceptualize and initiate digital and social media campaigns
- Responsible for planning and delivering innovative content across all social media platforms
- Responsible for content creation including design and copywriting for digital ads and related marketing collaterals
- Measure and report performance of all digital marketing campaigns
- Manage the e-commerce business by planning and executing online campaigns and promotions.
- Monitor competitor's activities through print, advertisements, and data analysis, as well as current market performance and trends.

REQUIREMENTS :
- University Diploma in Marketing or Business Administration.

- Min. 3 years' experience in a marketing or brand management role.

- Experience in the e-commerce industry would be an advantage.

- Possess strong communication skills in English

- Proactive, result-driven, and presentable.

- Analytical minded effective communication and interpersonal skills.

- Hardworking with initiative and able to work under pressure to meet deadlines.