You will work closely with Head of Brand and all departments of the organisation to ensure that our Brand is implemented and communicated consistently throughout the group in terms of design and the written word. You will be communicating with internal and external stakeholders, managing the brand aspects of various projects as well as getting involved in actual design, writing and editing work. You will work on multiple projects at once and your work will directly influence the success of our marketing and revenue generating efforts. We view ourselves as a scrappy start-up and as a valued member of a small team, you will be expected to roll up your sleeves and get stuck in all aspects of Branding and the creative process of the group. • Write and continually iterate the group’s brand standards and story. • Ensure that all internal stakeholders - PR, Marketing, People, Ops, IT - understands our brand standards and implements them in our initiatives • Ensure that brand standards and concepts are delivered through design – working with internal and external design resources to deliver a best-in-class design-led product for all our brands. • Ensure that brand standards are delivered through exceptional guest experience – working with people and ops to ensure robust training module is implemented at property level. • Ensure that brand standards are delivered through programming and sustainable arts-to-business • initiatives. • Drive ancillary revenue through effective in-property communications with guests and F&B programming. • Work with Marketing colleagues to ensure that we are continually developing better segmenting and therefore targeted engagement of guests through our CRM. • Identify potential programming, guest experience talent or partners to help deliver the brand vision. • Assist with procurement and administrative paperwork and follow ups for all brand related initiatives – programming, seasonal décor, guest collaterals, etc. • Manage and oversees that the programming calendar for all properties (including F&B promos and initiatives) are implemented in a timely manner. • Develop new ideas for guest engagement, with oversight from head of marketing. • Oversee the implementation of all guest communications, coordinate between copywriters, designers and vendors. • Manage the brand assets repository for all brands and ensures that the right people have access to it. • Assist with policing brand CI and ensure that it is adopted company-wide. • Work with marketing colleagues to ensure that all brand initiatives are amplified through the right marketing channels Who Must You Be? We are seeking someone with a background from the marketing/creative industry who is also a confident user and writer of the English language. You must be experienced and versed in dealing with various internal and external stakeholders and be able to manage multiple projects at once. You must have a strong sense of responsibility. In addition you should ideally have: • 1-2 years of working experience as brand executive • Strong copywriting, proofreading and editing skills • Outstanding verbal and written communication skills • Up-to-date with latest trends and marketing best practices • Strong analytical skills partnered with a creative mind • Experience in customer service preferred • Degree in marketing or related field
We’re Ormond Group. We’re from Southeast Asia, and that means a lot to us – Asian hospitality is at the heart of everything we do, and it’s what makes our hotels so special. Our three distinctive brands, each with their own unique identity, are set to bring the warmth of that hospitality to the world. First up there’s our flagship brand Ormond Hotels, a collection of beautiful boutique properties for the contemporary traveller who appreciates modern, simplified luxury. We also have MoMo's, a playful new hospitality concept that breaks with tradition and celebrates creativity, live moments, and that vibrant city buzz. And finally Tune Hotels, a brand known all over the world for its combination of great value and practicality for travellers on the go. The thread that ties all of these together? The spirit of welcome and generosity that stems from our heritage, and an uncompromising focus on beautiful, thoughtful design, brought to you by the industry’s top design minds. You’ll find it in every element of your stay, from incredible architecture to intuitive, interesting programming that’s there to enhance travel – not distract from it. Each hotel is unique to its surroundings; at Ormond Group we’re all about telling the local stories that matter and celebrating the culture of every neighbourhood we settle in. We’re excited to bring our hotels and our stories to the world, and we can’t wait to welcome you.
Bachelor's or Equivalent
