Consumer Product & Marketing Analyst
- Start-up pace, big business scale
- Challenged to solve complex problems
- Opportunities to experiment
We are REA Group Asia, part of REA Group
We are a growing digital property business which connecting a global audience using new technology, innovation and personalized products. We are here changing the way the world experiences property.
What we’re doing
With us, you will experience empowerment. We are a talented organization with ambition, working towards global leadership in digital property media. With us, you will experience unity in diversity, you will be challenged to solve complex problems, you will have opportunities to experiment, and we are here for you to making it happen together.
You’ll be part of our Consumer Product team where you’ll provide analytical and strategic support and conducts analysis to create a deep understanding of REA’s audience and consumer. While no two days are ever the same, you’ll be doing:
Audience & Traffic Insights
- Conduct analysis of our consumer/customer experience and identify opportunities for growth including funnel, content and page engagement.
- Provide market/behavioral insights that can support content creation, product and audience acquisition / engagement
- Provide behavior insights for product decision making and further improvement on product usability and on-site experience to enhance the user engagement.
- Segment traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, tenure, demographics, etc.
Reporting & Benchmarking
- Actively monitor and report on trends and provide analysis around KPI’s, visitor performance, campaigns, and channel performance. Perform ad hoc analysis as requested.
- Assess the effectiveness of the digital products and services to understand the drivers and KPIs
- Perform competitor and market share reporting and analysis
- Support the end to end web tracking and tagging process
- Lead the design, development, implementation, and utilization of product performance metrics and performance reports/dashboards that enable the business to quickly respond to trends
- Work closely with the Analytics & Data teams to ensure consistent views and approach
- Understand our consumer data architecture, identify new data opportunities and best practices.
- Provide deep local level support with regional analytics support and requests on an ad hoc basis.
Product & Marketing Partnership
- Act as business partner to the Product and Marketing teams and proactively develop insights to identify opportunities/issues and to improve our overall experience
- Actively support the analytics, consumer insights, traffic & competitor/market share reporting needs of the Consumer Product and Marketing teams
- Engage and partner with key product stakeholders and assist with the product management/development process
- Perform regular communications/presentations to stakeholders and provide information/insights that help drive site and product optimization, consumer/customer satisfaction and business outcomes.
- Understand our customer’s businesses, consumer’s needs and the marketplace; and use this knowledge in supporting the site design process.
Who we’re looking for
- 5+ years of experience with a digital / web analytics background.
- Strong understanding of digital industries and products including consumer and customer behavior across devices and platforms.
- Expert knowledge of web analysis tools and methodologies and experience with Google Analytics, Adobe Analytics and Google suite products like Google Analytics 360 & Google Tag Manager
- Familiarity with optimization tools and approaches for A/B and multivariate testing, e.g. Optimize, Optimize
- Strong data visualization, modelling and communication skills (both written & verbal) - to present data driven insights to stakeholders in a clear and effective manner
- Experience with Data Studio, Tableau and SQL
- A keen eye for detail and excellent analytical capabilities that translate into business outcomes.
- A successful history of manipulating, processing and extracting value from a variety of datasets
- Working productively in a fast paced and agile environment.
- A proactive self-starter. Strong initiative and a willingness to take ownership.
But we don’t just look for someone based on their skills and expertise. It’s our connection, acceptance and genuine care for each other that makes REA a great place to work. That means you also need to be:
- Savvy minded and have the ability to think a little left of field / outside the box
- A strong and creative communicator
- Friendly, approachable and have good relationship management skills
- An avid supporter of our fully inclusive culture - we celebrate difference and ensure that everyone belongs
The REA experience
The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development – both professionally and personally. Your experience with us is something we take seriously.
We offer:
- A flexible working environment meaning we strike the balance of what you need and what works for the business (and yes, our leaders fully understand the flexible working policy)
- Because We Care program which includes volunteer leave and community grants, to ensure you have the opportunity to give back to your community
- An additional day of leave just for your birthday
- Free breakfast every Friday (and who doesn’t love a free brekkie)
If you like the sound of us, then we think you should apply now. While we take a look at your application, we encourage you to get to know us a bit more through our various social channels.
Follow REA Group Asia onLinkedInto be part of our story now.
- Kuala Lumpur, Malaysia
- Analytics
- Posted 17 days ago
- Full time - Permanent
- R0005623
