Company Description It's not about advertising or brand propositions or selling products. It's about people & purpose. It's an approach to marketing that serves true human needs. Not the other way around.
That's why everything we do for brands is designed with a human purpose in mind. A brand without a purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act.
Our dream is to be the best creator of ideas that truly moves people - bar none.
A copywriter works directly below a senior copywriter, in the marketing and advertising industry. They are responsible for generating stand-alone copy, or text to complement visual concepts created by an art director, across many platforms, including:
· Websites, mobile apps, emails, social media, blogs
· Marketing materials
· Press and print advertising
· Press releases
A copywriter will be expected to develop their skills, working with their passion for writing to expand and improve. There will also be the requirement to use creative instincts to develop engaging concepts to fulfil client expectations.
The role will involve using feedback from colleagues to sharpen writing skills and createfinished pieces that attract and persuade. The creative lead on a project will usually work with a copywriter, encouraging them to think ‘outside the box’ and gain confidence in their decision-making and copy capabilities.
All copy created by a copywriter needs to be interesting for the reader, whilst adhering to the objectives of the project, staying within the brief and being completely grammatically accurate.
The role of a copywriter will vary from agency to agency, but common activities include:
· Understanding the message the client is seeking to deliver and translating this into attractive copy
· Writing perfect, pleasing copy that will engage the reader
· Receiving feedback and using it to grow and improve as a copywriter
· Understanding client specifications to craft copy that is on brand
· Working with an art director to devise creative strategies
· Keeping copy consistent and identifiable for each client
· Producing creative ideas for innovative campaigns
A copywriter needs a wide range of design and creative capabilities. These include:
The ability to think creatively and translate ideas into copy
Writing strong, succinct copy that is grammatically correct
A flexible approach and willingness to adapt ideas to the needs of clients
The ability to meet deadlines and work in a pressurised environment
Great organisational skills
An eye for detail and a desire for perfection
Strong research skills that ensure all copy is correct and accurate
A passion for writing and the willingness to learn from other creative professionals
Working patterns usually conform to regular office hours. However, there is occasionally the need to be available early or late in the day to maintain the agency’s output and reliability.