An e-Commerce client is looking for a CRM Manager who will be responsible to transform analytical insights into powerful CRM journeys that will turn users into loyal advocates for the brand.
This is a remote position. We welcome candidates from any location. Resumes are to be submitted in English.
RESPONSIBILITIES
Implement a new multi-channel (Email, Web, App Push Notifications and SMS) CRM strategy for the client's rental and resale business focusing especially on lifecycle programs. Identify and deploy new channels that could help retention (Facebook Messenger, direct mailing, WhatsApp Business API, etc). Manage and organize the CRM team. Define the targets and goals for the CRM team based on the goals given by top management Work closely with the business teams to choose to organize meaningful campaigns. Build CRM Customer journey to reduce churn and increase NPS. Deploy new reports and communicate results on a regular basis. Collaborate with other teams to improve CRM tools and strategy. Lead the CRM team and execute strategies with the Head of CX.
REQUIREMENTS
Previous experience as a CRM Manager or similar role. Proven record of successfully building and implementing CRM campaigns and lifecycle journeys that boosted retention. Ability to manage a team is a plus. Capable of analyzing data and deriving key next steps to make business decisions. Knowledgeable of Braze, Salesforce, Emarsys, or MailChimp, Excel, Tableau, or Mixpanel is a plus. Experience in customer journey mapping is an advantage. Ability to work in a highly autonomous and independent environment. Excellent written communication skills.
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