Digital Marketing Executive

Job Description
Do you handle stress as challenges? Are you a risks taker? Are you a positive person? Most importantly, are you willing to explore and work hard to achieve your dream?
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.
Responsibilities:
Design, build and maintain our social media presence
Identify trends and insights, and optimize spend and performance based on the insights
?Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Measure and report performance of all digital marketing campaigns, and assess against goals (KPIs)
Brainstorm new and creative growth strategies
Collaborate with agencies and other vendor partners
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements:
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas) Perfect knowledge of web analytics tools (