Digital Media Ads And Performance Specialist

We are looking for a data-driven and creative Digital Media Ads and Performance Specialist to join our team! You'll be responsible for planning, executing, and optimizing digital advertising campaigns across multiple platforms, focusing on maximizing ROI, enhancing brand visibility, and driving customer acquisition. If you're skilled in digital advertising strategies, analytical insights, and enjoy working in a dynamic team, this role is for you!

Key Responsibilities
Digital Ad Strategy Development



-Design and implement targeted digital advertising strategies to support business objectives on platforms such as Google Ads, Facebook, Instagram, and LinkedIn.


-Conduct competitive analysis and market research to identify new trends and opportunities.

Campaign Management



-Plan, execute, monitor, and optimize ad campaigns across paid search, social, and display networks.


-Create audience segments for ad targeting and retargeting to increase conversions.


-Develop A/B testing plans to enhance ad performance, messaging, and visuals.

Performance Analysis and Optimization



-Monitor KPIs and optimize campaigns to ensure they meet performance benchmarks like CPA, CTR, and ROI.


-Analyze data from Google Analytics, platform dashboards, and other tools to provide actionable insights.


-Identify opportunities to scale successful campaigns and adjust or terminate underperforming ones.

Reporting



-Prepare weekly, monthly, and quarterly performance reports with insights, recommendations, and next steps.


-Present findings to stakeholders, aligning campaign performance with broader business goals.