Head Of Content & Social Media

Details of the offer

Responsibilities for both internal brands and client projects Content Strategy and Development: -Develop and implement an integrated content strategy aligned with marketing goals, both short- and long-term  -Research and identify content themes and topics that educate customers and support business objectives.
-Lead the content team in creating high-quality content (videos, infographics, blogs, data visualisation) for multiple platforms (websites, social media, publications).
-Continuously monitor and adapt the strategy based on data, analytics, and market trends.
-Ensure content adheres to brand guidelines for structure, layout, tone of voice, and user experience across all channels.
-Conduct competitor and internal content audits to identify areas for improvement.
-Stay informed of legal considerations like copyright and data protection laws.
-Explore and leverage new technologies (e.g., AI writing tools) to refine content creation and strategy.
Content Management and Optimisation: -Develop and maintain content style guides and best practices.
-Oversee the implementation of established content strategies.
-Establish and optimise workflows for requesting, creating, editing, publishing, and archiving content.
-Develop and implement measurement systems to track content performance against objectives.
-Optimise content for search engines and user experience.
-Continuously test and refine content based on data analysis.
Content and Social Team Management: -Manage the content team, including recruitment, training, and professional development.
-Provide mentorship and support to team members, fostering their growth and career progression.
-Lead the team in developing content for both internal marketing and client projects.
[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-2stallions-sdn-bhd-job-head-of-content-social-media] Academic and Professional Qualifications -Bachelors degree in a related area (eg.
Mass Communication, Marketing) Achievements and Experience -5+ years of relative business experience (preferably B2B and B2C, content marketing and/or communications) -2+ years of managerial experience -1+ years of client relationship experience -Agency experience added advantage -Fluency in English (Written and Verbal) -Strong understanding and proven application of website technologies, social media platforms and email marketing - including SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) -Good technical understanding of web analytics and the ability to pick up and apply new monitoring and reporting tools quickly -Experience with AI tools for content writing and marketing for copywriting and advertisement -High Proficiency in MS Office and Google -Experience with content management systems and multichannel marketing software -Experience and strong understanding of data protection laws and copyright regulations -Experience with public relations initiatives -Excellent writing skills and communication skills in English -Excellent leadership and interpersonal skills are essential -Attention to detail  -Excellent editing skills are essential -Experience working with and in multicultural environments


Nominal Salary: To be agreed

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