Responsibilities:
Develop and implement comprehensive marketing strategies aligned with business objectives, product launches, and sales targets.
Conduct market research to identify consumer trends, competitive positioning, and opportunities for market differentiation.
Define target customer segments, personas, and value propositions to guide marketing efforts and messaging.
Develop and maintain the brand identity, ensuring consistency across all marketing channels, communications, and customer touchpoints.
Develop brand positioning strategies that differentiate our products and services in the market and resonate with target audiences.
Monitor brand performance metrics and consumer sentiment to identify areas for brand enhancement and reputation management.
Lead the development of integrated marketing campaigns across multiple channels, including digital, social media, print, and events.
Collaborate with creative teams to develop compelling marketing collateral, advertising materials, and digital content that drive brand awareness and engagement.
Monitor campaign performance metrics, analyze results, and optimize campaigns to maximize ROI and achieve marketing objectives.
Work closely with product management and development teams to understand product features, benefits, and value propositions.
Develop product marketing strategies and messaging that effectively communicate product differentiation and value to target customers.
Create marketing materials, sales tools, and product documentation to support product launches and ongoing marketing efforts.
Oversee digital marketing initiatives, including website development, SEO, SEM, email marketing, and social media campaigns.
Develop and execute digital marketing strategies to increase online visibility, drive website traffic, and generate leads and conversions.
Monitor digital marketing analytics and performance metrics to track campaign effectiveness and identify areas for optimization.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or related field.
Min 10 years of experience in marketing roles, with a minimum of 3 years in a leadership or management position within the automotive industry.
Proven track record of developing and executing successful marketing strategies that drive brand awareness, customer engagement, and revenue growth.
Strong understanding of automotive industry trends, consumer behavior, and competitive dynamics.
Excellent strategic thinking, analytical skills, and problem-solving abilities.
Creative thinker with a passion for innovation and storytelling.
Ability to collaborate effectively with cross-functional teams and stakeholders.
Proficiency in digital marketing tools, analytics platforms, and marketing automation software.#J-18808-Ljbffr