Job Description Sunway Pharmacy is a retail pharmacy chain in Malaysia owned by Sunway Group, one of Malaysia?s largest conglomerates with core interests in healthcare, property, construction and education. We are a growing retail chain with 14 outlets in multiple locations across Kuala Lumpur, Selangor, Perak and Johor. Kindly refer to https://www.facebook.com/sunwaypharma for more information.Preferably candidates who have handled marketing for a pharmacy retail chain.
Job Responsibilities:
Branding
Developing and executing marketing strategies and promotions that drive company branding and customer growth.
Identify marketing plans/calendar, campaign, research and improvement opportunities to maximize company branding to achieve business objective.
Provide a clear project direction on target audience, consumer insights, marketing objectives and value proposition.
In charge of marketing budgets and allocate funds wisely.
Measure and report performance of marketing campaigns, gain insight and assess against goals.
Events/Projects
Drive, manage and coordinate the end to end process of onsite marketing events and activities.
Conceptualise, develop, implement, manage and execute marketing promotion campaign strategically at the use of allocated budget.
Collaborate with internal and external PR agencies and vendors for events and sponsorships.
Develop strategies and tactics to get the word out about our company.
Responsible on advertising and promoting the events.
Printing/Production
Oversees the end-to-end process for the printing materials.
Collaborate with vendors to ensure all printed materials (flyers, brochures, booklets, bunting, etc.) are prepared accordingly.
Responsible for the execution of the marketing materials overall design.
Digital Marketing
Handling social media, public relation efforts, and content marketing.
Responsible for developing, implementing and managing digital marketing strategy campaigns to attract traffic to our social media platforms and website to enhance brand awareness.
Collaborate with external agency in designing, building and updating the company?s social media presences to drive online traffic to our social media platforms.
Responsible for ensuring appropriate content and brand image in all online platforms.
Willing to accept other ad-hoc responsibilities and duties that may be assigned to you by the Management.
Job Requirements:
Candidate must possess at least a Degree in Marketing or equivalent.
Preferably Managers specializing in Marketing/Digital Marketing or equivalent.
At least 6 years of working experience in the relevant field is required for this position.
Track record of developing successful online campaign and digital marketing strategy.
Organized and result-oriented with proven ability to be flexible, prioritize and multitask.
Possess strong people management, leadership and interpersonal skills.
Willing to travel (when required).
Skills/Attributes Required:
Familiarity with the latest trends, best practices in online marketing, technologies and methodologies in graphic design, web design, production, etc.
Analytical skills to forecast and identify trends and challenges.
Experience with creating a marketing campaign, marketing strategy, and marketing plan.
Excellent communication, interpersonal and negotiation skills.
Ability to think creatively and innovatively.
