Johnson& Johnson (J&J) is the world’s most comprehensive and broadly-basedhealthcare Company, touching the lives of nearly a billion people every day.Our Family of Companies throughout the world compete in consumer,pharmaceutical, medical devices and diagnostics markets and have the skills andresources to tackle the world’s most pressing health issues.
We are currently looking for a CRM& Data Marketing Manager. This position plays a vital roleas the driving advocate of the emerging new connected commerce business modelin Malaysia to build, scale and accelerate Johnson & Johnson Vision Carebusiness as a customer-centric focus company as well as support in driving theACUVUE® brand experience across various channels & platforms with a closedloop experience for all ACUVUE® consumers.
Responsibilities include;
- Co-create & develop digital consumer programs/initiatives in the emerging of connected commerce space ensuring that the programs provide a great experience that builds & grows ACUVUE® contact lens category, acquisition of new ACUVUE® wearers, consumers’ loyalty for our business partners i.e Eye Care Professionals (ECPs) as well as achieving the best purchasing experience for consumers.
- Front the partnership management with online platform partners in ensuring an integrated ACUVUE® experience is developed & supported effectively. Be responsible of connected commerce properties performance.
- Support the end to end implementation of CRM initiative to drive membership recruitment, engagement and active participation based on the consumer value proposition and brand experience we set to achieve.
- Lead, design and set up end to end business processes, communication & promotional programs together all relevant internal(Sales, Finance, Supply Chain, Marketing, IT)& external stakeholders(ECPs, vendors, suppliers)to adopt, execute & adhere to.
- Create & own data dashboards and analyze reports to track & monitor performance, gain actionable insights and optimize results based on actionable recommendation.
- Lead the local market-controlled test groups to design attractive and relevant communications and content for Eye Care Professionals (ECPs) and consumers.
- Management of budget within key connected commerce and CRM projects.
Applynow and our recruiter will get in touch for a confidential discussion.
Qualifications
- At least a Bachelor’s Degree
- At least 5 years experience in category management, product marketing, CRM, e-commerce or associated functions.
- Relevant experience in managing projects from strategy to execution to optimization, strong digital background including O2O (offline to online)
- Sharp analytical skills and ability to use data to drive user journey and experience optimizations
- Has track record of disrupting existing processes in order to champion the voice of customers/consumers.
- Well-versed with analytics platforms such as Salesforce, Google Analytics, Tableau etc. is a plus.
- Familiar with digital marketing metrics such as CPC, CPI, CPM, CPA, CPI
- Excellent verbal and written communication and presentation skills.
- Strong issue-based problem-solving skills, yet agile and adaptable to changes on-the-go, with resilient and can-do attitude
- Have excellent time management, planning, organizational skills.
- Thrilled by data, digital trends and emerging technologies
- Have great excel skills in organizing numbers and charts to analyze performance and results
Primary Location
Malaysia-Selangor-- Organization
Johnson & Johnson Sdn. Bhd. (8275)
Job Function
Marketing
Requisition ID
1905791475W
