Regular Kuala Lumpur International Business Other Job ID:4887
Update 2024-12-27
Job Description
About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising Trip.com, Ctrip, Skyscanner, and Qunar.Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world's leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.In this Role, you'll get to
Produce high-quality campaigns and appeal to the Malaysia market with localization.
Strategize and optimize "always on" marketing campaigns for the Malaysia market.
In charge of product fit, product grading, ideation of campaign materials, campaign landing page setup, content layout, and copywriting/translation.
Responsible for promo coupon planning with multiple marketing budgets.
Schedule and ensure timely deployment of all required communications for the campaign based on the communications plan developed.
Assist in executing content marketing strategy on Trip.com marketing channels (e.g., Electronic Direct Mail (EDM) marketing, app push, etc.).
Write, edit and proofread copy for promotional materials.
Develop and execute loyalty strategy for the Malaysia market and measure retention and loyalty goals.
Maintain regular measurement of the ROI/KPI of campaigns.
Perform evaluation on campaign results & effectiveness with quantitative metrics; produce and share campaign results with internal stakeholders to gain an understanding of scalability.
Keep abreast of current travel demand, up to date with industry trends, and identify new opportunities for Malaysia market growth.
What you'll Need to Succeed
At least 5 years of working experience in campaign execution and configuration, Marketing, CRM or production operation preferably with an Online Travel Agency (OTA)/travel or e-commerce company.
Experience in planning and end-to-end campaign management.
Experience in using campaign systems or marketing software.
Creative, able to formulate and produce dynamic strategies on each campaign with originality.
Experience with analytical and reporting tools.
Strong analytical and strategic thinking skills.
Have a deep understanding of local customers and strong understanding of the local travel market landscape and competitors.
A creative thinker with a self-motivated attitude.
Be able to multi-task, result driven and pay attention to details.
Why Trip.com Group
We offer a stage to unleash your full potential and drive global impact.
As an international team, we embrace an open and inclusive culture that supports and respects team members in and out of the workplace.
Everyone is on a trip, whether it's a career trip or a life trip.
At Trip.com Group, you can define your own trip by setting a goal and celebrating your success by recognizing the progress you have made.
What's more?
Our rapid business growth globally offers abundant career opportunities at various levels and in multiple functions.
Internal transfer is encouraged, and global job rotation programs enable you to pursue a global career path and make a global impact.
We provide learning opportunities to further your career in areas of leadership capability, soft skills and professional expertise.
Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.#J-18808-Ljbffr