Marketing Crm

The Marketing Executive will own myNEWS Loyalty Programme and manage the campaign planning, set-up, marketing communication and campaign reporting of CRM within a dynamic environment

Main Duties
•Create, manage, deliver analyse and report all CRM campaigns for the business from campaign planning, to creation, system set up, promotional coms, campaign reporting and analysis.
•Develop and create all promotional coms for all myNEWS CRM campaigns and activities.
•Manage all reports relating to campaign performance, promotional comms and CRM activities to determine the effectiveness.
•Create a content marketing plan for CRM campaigns and promotional comes.
•Develop and brief creative copy and concepts to creative team for design.
•Work closely with marketing team and merchandising teams to co-ordinate CRM related campaigns and activities across the business.
•Work closely with IT team on managing any errors or changes.
•Work closely with operations on briefing upcoming CRM campaigns and activities as well as handling CRM related complaints.

Job Requirements
Knowledge & Experience
•At least 2 years experience in a similar role managing campaigns, promotional coms and data analysis.
•Demonstrated experience in working with database, marketing communications and marketing campaigns.
•Excellent communication skills both verbal and written.
•Advanced level of computer literacy in Microsoft packages, particulary in Excel and Power Point.
•Ability to manage projects, plan, organize and priorities.
•Ability to work effectively under high pressure and minimal supervision.
•Excellent team player and interpersonal skills.