About Standard Chartered
We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.
To us, good performance is about much more than turning a profit. It%27s about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good.
We%27re committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.
The Role Responsibilities
We at Standard Chartered are on a mission to build Omni channel relevant experiences for our clients. Personalisation of engagement is critical component of this plan with objective to build fit for purpose Omni-channel customer interaction and engagement capabilities comprising 'Sales and Marketing technology stack', 'Agile marketing operating model' and 'Robust process framework' that powers experiences across channels.
We are looking for a Product Expert - Digital Analytics %26amp; Mobile Attribution with extensive experience in the implementation, configuration and onboarding of Adobe Analytics %26amp; Appsflyer in an enterprise environment. The individual should have extensive experience in the design, build, implementation and business value realisation of best in class Digital analytics %26amp; Mobile attribution tools in an enterprise environment.
The job holder would be responsible for:
- Design, build and change manage Adobe analytics and Appsflyer for multiple markets as part of Digital analytics Squad
- Working with services partner and cross functional teams in SC (such as Group Digital, Web, ITO, Marketing, Products) to implement Adobe Analytics and Appsflyer into the Digital channel
- Work with Digital marketing teams to embed usage of above tools in advertising management across paid media
- Development of best practice guidelines for web analytics and mobile attribution to support business teams
- Creation of a web analytics and mobile attribution playbook and develop detailed documentation of the Adobe Analytics implementation
- Working with Adobe configure Adobe Analytics segments and campaigns supporting business requirements
- Design, develop and build dashboards and reports in Adobe Analytics with Adobe to support prioritised use cases and measure and track performance
- Help set up attribution model for Digital sales
- Act as a SME for web analytics attending project ceremonies and providing support where required
- User acceptance testing to check code implementation
Our Ideal Candidate
- Core analytics tools such as Adobe Analytics and AppsFlyer
- Mobile measurement, attribution and marketing technologies
- Mobile marketing landscape understanding and ability to utilise Mobile attribution tool
- Analytics tool implementation processes, risks, issues and control measures
- Ability to be able to translate data and analytics into actionable insights for presentation across multiple layers and functional within an organisation
- Agile operating environment and tools like JIRA/Confluence
Other skills required:
- Bachelors / Master's degree holder with experience in the digital analytics landscape, preferably the banking sector
- Understanding of HTML, JavaScript, debugging tools, tag management and Web protocols across desktop, mobile web and mobile applications
- Good presentation and communication skills to deal with a broad set of stakeholders, ability to tell a story through data, identify opportunities and drive action plans
- Highly effective in a large virtual cross functional team aligning to multiple business and IT partners
- Support the design and delivery of dashboards, enabling of tracking and measurement in all the aspects of digital sales metrics.
Apply now to join the Bank for those with big career ambitions.
To view information on our benefits including our flexible working please visit our . We welcome conversations on flexible working.
