Overview of job MediaCom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Regional Digital Manager to join us. In this role, you will be responsible for demonstrating success in being the subject matter expert on all digital touch points for your clients and internal team. This role is for Mars Inc working for Confectionery and Pet Care category across South East Asia and also North Asia Markets. This role is based out of Kuala Lumpur, Malaysia. Reporting of the role: SEA Business Director Measures of success – In three months: Demonstrate understanding of the client using data to gain insight on business challenges. You will also be up to speed with the competitor landscape for the client's industry. In six months: Be the person whom the client goes to for day-to-day digital insight and activities. Begin to propose ideas and activities to answer identified challenges In 12 months, you would: Mentor and handle performance appraisal for team and lead projects independently. What your day job looks like: Working with the Malaysia and Thailand HUBs along with senior client teams, you will assume responsibility for creating best in class digital strategies, supporting the markets in how they activate against these strategies and helping to design a modern, future facing data focussed vision for the future. In this exciting and new role, you will: You will be working on the SEM and e-Commerce (on and off platform) strategy across SEA and NA markets You will need to periodically present market landscapes and insights across the SEA+NA markets from a digital standpoint For all brand campaigns you will be the key contact person for both internal (MediaCom) and also external (client) to advise on the best approach on big platforms likes Youtube, Facebook, Programmatic executions along with new media platforms which can be Mobile, Social and VOD. Coordinate and lead all conversation with the Clients digital lead Making sure that aligned strategy with the client at the HUB level is being implemented with accuracy across different markets Delivering timely reports for all digital campaigns across markets, the leg work will be done by market teams, but you will need to give a POV and next steps direction as and when needed. You will also need to lead these meetings as a MediaCom representative. Ideally this is not an execution role, however if and when need be you would be required to help out local execution teams. To lead the conversations and implementation of all Data projects (1st party) and otherwise As Mars is part of a Global network you would need to attend monthly NOE (network of excellence) calls and identify opportunities to implement what’s happening Globally in our scoped markets. Attend and lead periodic WIP meetings for Digital SEM/ECOMM and Brand digital campaigns Monthly WIP on execution for SEM, Google shopping Ad’s , in-platform search and CPAS, Monthly Traffic Plans for ecommerce (SEM eComm & CPAS) Audience and keyword ranking quality score report Attend the monthly WIP meetings with Mars new SEO agency To lead media insights and performance review Semi Annual total performance review across all digital platforms advertised on Create client learning opportunities by identifying media owners and creating a quarterly new media platform sharing sessions E-commerce Planning for all 6 markets strategy for click and collaborative ads Supervise campaign set up for all markets Campaign co-ordination between Mars and local MediaCom (being point of contact) Provide campaign reports, campaign updates, and post buy reports including presentation for all markets Daily report for mega campaign Weekly campaign updates for other campaigns i.e CPAS, SEM Ecommerce (screen grab) Post buy report and presentation session (7-10 working days after campaign ends) What you will need: Positive and passionate approach that motivates the markets & champions team successes with clients It is essential that the candidate has a strong understanding of the broad digital landscape and a good knowledge specifically of the programmatic landscape Excellent presentation skills (writing and delivery) and comfortable dealing with senior global clients. The ability to challenge clients in a structured and well thought through way Must be curious about data analytics and how that impacts the planning process Must be very knowledgeable about the technologies used to support online and/or mobile advertising operations inc. ad serving, audience management tools, inventory applications, tagging, viewability measurement etc. Ability to handle multiple projects and priorities responsibilities Ability to work efficiently in a fast-pace environment High level of accuracy and attention to detail Keen problem-solving and troubleshooting abilities Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint About MediaCom Hello. We are MediaCom. We believe in People First, Better Results. MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future. As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses. In 2020 this approach led MediaCom to be crowned Global Media Network of the Year by Eurobest and Festival of Media Global, in addition to being the most awarded agency at the WARC Media Awards. MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Groupe PSA, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance. To find out more about MediaCom visit us here: www.mediacom.com About Malaysia GroupM Malaysia is situated in the prime location of Mutiara Damansara, Petaling Jaya. Malaysia is a multi-racial and multicultural country, there is a strong “Muhibbah” culture and the office environment is full of “Semangat” as half of our talent are below the age of 30. You can expect diversity, strong collaboration and a fun yet dynamic environment here! With endless growth opportunities for marketing, media and branding professionals, we provide the support to enable ambitions to come to life. If you are looking for an exciting and challenging career in media, there is no better place to be in than Malaysia. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
Founded in 1986 and established in Japan for over 10 years, we have grown to become 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries. We are proud to be recognised as the Japan Media Agency of the Year in both 2017 and 2018 with a Silver Award in 2019. With clients including Adidas, Mars, SK-II, Dell, The Coca-Cola Corporation, Cartier, IKEA, Peugeot and Citroen, working at MediaCom is a gateway to working with leading global brand organizations and connecting to people across the planet. But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy. Our focus is on providing long term, rewarding careers and we know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients. We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference and have built in flexibility that reflects the many different ways in which people work and succeed. And its why we actively encourage participation in our Global Mobility program with opportunities to live and work around the world. We are super connected and our employees contribute to and shape the working environment, from promoting work-life balance and well-being to organizing team events and celebrations.
Bachelor's or Equivalent
