Residential Villa Sales & Marketing Manager
Four Seasons Residence Club Aviara is seeking a Residential Villa Sales & Marketing Manager to join our dynamic team. The Residential Villa Sales & Marketing Manager will be responsible for directing and overseeing all marketing activities including Sales, Catering, Conference Services, Public Relations, Digital Marketing, Social Media and Revenue Management for the Residence Club and ensuring that all activities and bookings are focused to yield maximum revenue per room occupied.
As Four Seasons works towards phenomenal growth in the next decade, our most valuable partners continue to be our employees, with whom we have a solid relationship based on the Golden Rule. This relationship is made tangible by the awards received year after year by Four Seasons on a corporate level, as well as by our hotels and resorts around the world, making us an undisputed "employer of choice." By joining the Four Seasons team, you can see why Four Seasons has been named by its employees to FORTUNE magazine's list of the "100 Best Companies to Work For." Four Seasons is one of just 13 organizations to have the distinction of being recognized every year since the list's inception in 1998.
Join Our Team
The Residence Club is located in the master planned community of Aviara, in the city of Carlsbad. Today, business travelers, families, friends and couples continue to flock to this destination. Combining unmatched Four Seasons service with the ultimate in style, comfort and attention to detail, the Resort Residences at Four Seasons offer the perfect accommodations for those who want to experience the very best amidst an idyllic setting. Our team is built on mutual respect, collaboration, excellent service and a passion for cleanliness. Four Seasons provides employees with the same level of care that we give our guests.
Job Functions:
People Leadership Skills
Recruit, select and familiarize sales and marketing department personnel with the Residence Club and their functions.
Train and guide marketing department personnel in the performance of their duties as to specific position responsibilities, performance techniques, reporting procedures, etc.
Conduct performance evaluations and follow up with sales and marketing department personnel.
The ability to build a positive working environment.
Maximize Residence Club Revenue
Implement activities that positively affect Residence Club Rev Par performance
Monitor competitive hotels to ensure continual market share improvement.
Develop, co-ordinate, and implement programs to increase profitable sales in all product areas.
Monitor and identify current and future business trends to ensure profitable sales in periods of low and high demand.
Manage the Residence Club’s Yield Management program including the transition to a more robust dynamic pricing model.
Ensure accuracy of definite bookings plus contracted group and corporate accounts.
Marketing
Review and monitor competitive hotels to formulate recommendations on product and service enhancements to remain competitive
Identify sources of business available to the Residence Club and establish priority-marketing opportunities in the solicitation of that business.
The ability to understand the different needs of market segments and implement strategies and programs as appropriate to maximize profitability.
Analyze the Residence Club’s capabilities and identify the direct sales, advertising, and public relations programs necessary to attract complementary sources of business.
Develop and implement the Annual Marketing Plan.
The ability to keep abreast of market trends and respond as needed.
Develop marketing programs consistent with Four Seasons style and image.
Develop Residential marketing materials including e-brochures, photography, video, floor plans.
Prepare, monitor and control the annual advertising and business promotion (A&BP) budget.
Sales
Ensure Sales team is soliciting and servicing selected accounts.
Participate in designated trade, service and community association and clubs.
Ensure Sales team is represented in all Four Seasons Hotels & Resorts sales calls
Provide "one up" sales assistance for all key accounts, to maintain an active account load and to act as the hotels sales leader.
Managing Sales Activity
Ensure sales team is active with organizations such as convention and business bureau, governmental business bodies and key airline accounts.
Set and monitor all quotas for sales activities and production for direct sales personnel.
Develop and approve travel schedules and budgets.
Implement and monitor an effective prospecting program.
Review the performance of each sales person and audit key account activity.
Effectively administrate the company's sales incentive plan.
Develop and maintain a succession plan for management positions in Sales and Marketing.
Co-ordinate sales activities with WSOs.
Internal Communications
Maintain a cooperative working relationship with all departments.
Participate in meetings with Planning Committee and Department Heads disseminating information on sales and marketing activities, special bookings, business forecasts, competition, etc.
Communicate with Corporate Marketing, Worldwide Sales Offices and other Four Seasons Hotels regarding new marketing opportunities, competitor activities, etc.
Prepare reports as required by the General Manager and Home Office.
Residence Club Systems
Enhance marketing effectiveness through improvements in automation.
Utilize computerized operational systems (Outlook, Delphi, Opera, Golden, etc...)
Ensure accurate tracking of business segments/markets.
Implement systems to ensure sales and marketing programs achieve projected results.
Understand, utilize and supervise the installation of automated sales and reservations systems.
Promotions – Advertising – PR
Develop special promotional programs to stimulate trial and generate revenue.
Direct and manage the Residence Club’s utilization of emerging social media tools (i.e. twitter, blogs, Four Seasons Facebook, LinkedIn and trip advisor).
Participate in the development of collateral and ensure that Four Seasons’ standards are maintained.
Ensure all advertising conveys the desired image and message.
Monitor all expenditures adhering to the advertising budget.
Maintain open communication with advertising agency/media to provide them with constant input as to the needs of the hotel.
Ensure Four Seasons Residence Club receives maximum exposure in appropriate media.
Provide guidance to ensure favorable attitudes toward the Residence Club and Four Seasons Hotels.
Report to the General Manager and Home Office any significant activity with which the Residence Club may wish to become involved.
Develop the advertising and business promotion budget in conjunction with the Annual Marketing Plan
Business Involvement
Administer department activities within the approved budget with evaluation on a monthly basis.
Review and approve all sales and marketing personnel expense accounts and approve all Marketing expenses.
Work directly with Director of Residences on rental and owner inventory allocations.
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Be directly involved in forecasting and continuously be aware of current and forecasted financial/business performance impacting the HOA and the rental program.
Analyze financial/business performance vs forecasts/budget and make the required changes if necessary.
Understand, maximize use of, and properly control rental budget.
Generic Skills
Sound analyzer and problem solver
The ability to be a "do-er", implementer, and action taker
Develop and use good business acumen and be a good business operator.
Vigilant and attentive to detail. Monitor quality and be obsessively service oriented.
A Team Player and have interpersonal sensitivity.
Public Ambassador for Four Seasons Residence Club Aviara and Four Seasons Hotels.
The ability to respond properly in any Residence Club emergency or safety situation.
Perform other tasks or projects as assigned by the General Manager and corporate leadership.
Education, Professional Qualifications and Skills Requirements:
Education: College Degree – 4 years, or equivalent experience. Excellent reading, writing and oral proficiency with exceptional personal and professional references. Computer skills and knowledge include PowerPoint, Excel, Work, Delphi, Opera, and Internet
Experience: Luxury Residential or Hotel Sales and Marketing experience, 3 – 5 years of employment in a related position
Skills and Abilities: Requires strong revenue and budget management skills
Travel and Hours Required: Regular business travel and scheduled days and times may vary based on business demands
What to Expect:
Be a part of a cohesive team with opportunities to build a successful career with global potential
Competitive Salary & Wages
Excellent Training and Development Opportunities
401k Participation with Company Matching Program
Complimentary Employee Meals
Complimentary Dry Cleaning for Employee Uniforms
Learn more about what it is like to work at Four Seasons by visiting:
http://jobs.fourseasons.com
https://www.linkin.com/company/four-seasons-hotels-and-resorts
https://www.facebook.com/FourSeasonsJobs
https://twitter.com/FourSeasonsJobs
We look forward to receiving your application!
Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf
