Job Summary:
The Retail Manager is responsible for the strategic commercial development of the business across all channels (Department Stores, Sephora), incorporating all aspects of optimizing it, including sales, management, operations and in close collaboration with marketing, merchandising and education teams.
Responsibilities
Retail Sales Development
Create and develop a clear business strategy to achieve daily / monthly / yearly goals and effectively cascade this to the filed staff
Deliver retail and net sales targets without compromising brand image
Co-ordinate with Sales-In team to ensure efficient order taking and processing stocks to ensure optimum inventory at stores
Manage assortment within the stores, ensure that that stock levels are accurate, and that the top 30 SKUs are always in stock
Build strong relationship with store managers and buyers
Recommend relevant strategies to raise CRM, recruit new customers and nurture loyal and VIP database Compile monthly sales report to management
Communicate competition’s marketing activity to management
Management of Sales Force
Ensure that BCs follow retail excellence guidelines and express the Brand values through best in class customer service
Motivate, evaluate and retain a dynamic and effective sales & retail team with good integrity and team spirit
Improve BC productivity and ensure development of BCs through regular coaching sessions and counter visits
Propose and execute optimum and cost-effective manpower allocation by store
Ensure sufficient manpower coverage at assigned counters
Initiate and execute local targets, commission and incentive programs to support the brand’s budget commitment
Plan and control expense budget pertaining to retail activities (transportation, atrium miscellaneous expenses etc.)
Recruit the best qualified counter managers and BCs and retain them
Collaborate with training team to build a trained and educated team capable of providing the best customer experience
Conduct yearly appraisals
Brand Image & Merchandising Execution
Ensure and enhance the brand’s image through the right execution of the visuals, merchandising, BC grooming and POS activities
Enforce strict and regular control of POS Merchandising, decoration and operating conditions up to brand’s standards and following regional guidelines
Promotion & animation management
Supervise and execute the promotional activities formulated by Marketing department
Ensure preparation prior to the event/ animation and compile the feedback report after each event
Ensure sufficient manpower coverage at each event/ animation
Collaborate closely with marketing to develop effective in-store activations and mechanics to drive the brand’s business and also provide regular constructive feedback of what may help to drive the brand further in terms of customers recruitment, conversion and retention
Retail Execution and Coordination
Take ownership of retail projects
Ensure counter teams mastership and consistent daily use of tools, operating standards in line with Retail Audit SOPs & execution
Train and ensure the proper execution of sales tracking in-store
Monitor progress and review counters' results with CMs/ counter heads
Take charge of annual performance reviews for BCs
Lead and manage the Retail Audit
Key Competencies
Strong interpersonal & communication skill
People-oriented supervisory skill
Customer and sales focus
Strong business acumen and good with numbers
Good self-motivation with positive outlook
Technical Skills
Negotiation skills
Good excel skills
Good product and selling knowledge
Good coaching and customer service skills
At least 5 years’ experience in Sales department as supervision level in managing team (ideally counter manager experience)
Cosmetics industry experience preferred
Able to construct and analyse sales numbers
Excellent knowledge/ experience in retail business (department stores, Sephora)
Strong in leadership and in people management
Experience in building effective teams
A result-driven achiever with ambition, motivation and dynamism.
Down to earth, sincere and have a heart for people
