Senior Manager, Brand

Bring your career aspirations to life with AIA!To drive and manage, together with the team, the implementation of brand strategies and marketing activities/campaigns in line with the AIA’s proposition and ensure a consistent application of the AIA brand internally and externally.This role will require the candidate to build strong and strategic relationships with people inside and outside the organization; and readily embraces change to bring improvements to current working culture and process.Support supervisor in strategic planningDevelop marketing campaigns from actionable insights to drive brand consideration, lead in key brand imageries and ensure the achievement of the overall business objectives and strategyReviews and revises campaign content and develop activities / materials that will enable the distribution channels to leverage on, to drive sales performanceTracks overall marketing performance & perform post-mortem for all marketing campaigns; including budget management and monitoring.Extracts and analyses market reactions & results of marketing activities and implement corrective action if targets are not met (including optimal use of marketing budget)Develops impactful sales materials for distribution channels to promote existing / new product launches; responsible to build recommendation for product name and proposition; lead the crafting of the marketing story; develop sales material content in Simple Language, and ensure sales materials are aligned with the AIA Brand StandardsManages advertising, media agencies and third party vendors, and drives quality work at competitive rates and against agreed timelines across key strategic campaignsPerforms other responsibilities and duties periodically assigned by supervisor in order to meet operational and/or other requirementsBuild a career with us as we help our customers and the community live healthier, longer, better lives.You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.