Trade Marketing Assistant Manager

Trade Marketing Assistant Manager


Trade Marketing Assistant Manager

Details of the offer


Mondelez International, Inc.
empowers people to snack right in over 160 countries around the world. We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our 90,000+ colleagues around the world are key to the success of our business.
Great people
great brands
.That’s who we are.Join us on our mission to continue leading the future of snacking around the world by offering the
right snack
, for the
right moment
, made the
right way
.As the primary sales contact for each category, the
Sales Revenue Planning

(SRP) Assistant Manager
is responsible for the overall category commercial plan for the Malaysian Business Unit (BU). The SRP Assistant Manager is responsible for managing the total plan vs annual contract (AC), by customer & retail environment against a full year and monthly target plan. The SRP’s responsible for cross-functional alignment and Marketing plan, delivering against the budgets & resources to achieve the sales plan, in conjunction with the sales and category team, Finance, Demand planning and Customer Service & Logistics.
Some of the key accountabilities for this role will include (but are not limited to)

Responsible on category commercial plan (6 months & below) from identifying opportunity, planning to implementation of activities to support CRP in development of category strategy using Net Revenue Management (NRM) framework and adhere to the Integrated Business Plan (IBP) process.

Responsible on the category promotional strategy across channels/ customers and communication to stakeholders alongside ownership of the category forecast via SMAP, Channel Meeting and Pre-Demand Review.

Support the preparation of NPD selling story to ensure implementation of launch plan, to add value to sales team in achieving & sustaining strong sales fundamental across NPDs and monthly Big Bets promotion.

Responsible for the delivery of the category Gross To Net (GTN) target to ensure trade spend is effectively managed, owned promotion Depth & Frequency (D&F) efficiency and improved ROI to optimize trade spend.

Analyze, evaluate and communicate the category performance across channels/ customers and identify gap & opportunity in sales fundamental in key retail environment using available data source. (e.g. “AC Nielsen, BI report, Navigator, Mailer Track)

Responsible on category forecasting by channels and customer and managed the sales input (bottom up forecast) to the monthly IBP cycle.

Responsible to manage category portfolio operation issues (e.g. skus code change, transition for code change) to ensure no disruption in day to day operation across channels and customers.


Education, Knowledge, Experience

Graduate degree in business/economics related field

Experience in front line sales within SEA market is a must. Preferable the candidate will have both Modern Trade and Traditional Trade experience

Experience within CPA or Trade Marketing in the past is preferable

Minimum of 4-5 years Sales experience within FMCG is preferable, although candidates from other backgrounds such as consumer goods, personal care etc would be considered.


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