-User-Centered Design: Conduct user research, create user personas, and develop user flows to understand user needs and goals.
Design intuitive and user-friendly interfaces for web and mobile applications.
-UI Design: Create visually appealing and consistent user interfaces, including wireframes, mockups, and prototypes.
Develop design systems and style guides to maintain brand consistency.
-UX Design: Focus on the overall user experience, ensuring that applications are easy to navigate, efficient to use, and enjoyable.
Conduct usability testing and iterate on designs based on user feedback.
-Digital Marketing Strategy: Develop and implement digital marketing strategies to promote products or services.
This includes social media marketing, email marketing, and content marketing.
-Social Media Marketing: Manage social media accounts, create engaging content, and run social media advertising campaigns.
Track and analyze social media metrics.
-Email Marketing: Develop and execute email marketing campaigns to nurture leads and promote products or services.
Segment email lists and personalize email content.
-Content Marketing: Create high-quality content, such as blog posts, articles, infographics, and videos, to attract and engage target audiences.
-Analytics and Reporting: Track and analyze the performance of digital marketing campaigns using analytics tools.
Generate reports and provide insights to optimize marketing strategies.
-Collaboration: Work closely with developers, product managers, and other marketing team members.
[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-softwell-sdn-bhd-job-ui-ux-designer-cum-digital-strategist] Essential Skills: -Proficient in UI/UX design tools (e.g., Figma, Sketch, Adobe XD).
-Experience with graphic design software (e.g., Adobe Photoshop, Illustrator).
-Strong understanding of user-centered design principles.
-Strong understanding in mobile responsive web design and mobile apps design.
-Knowledge of HTML, CSS, and JavaScript (basic understanding is a plus).
-Experience with digital marketing channels (XHS, Instagram, Facebook, email, content).
-Excellent visual communication and design skills.
Preferred Skills (Advantage): -Experience with front-end development.
-Knowledge of content management systems (CMS) like WordPress.
-Experience with marketing automation tools.
-Understanding of A/B testing and conversion optimization.
Soft Skills: -Excellent written and verbal communication skills in English.
-Strong attention to detail.
-Creativity and a passion for innovation.
-Strong problem-solving and analytical abilities.
-Ability to learn quickly and adapt to new technologies and design trends.
-Ability to work independently and as part of a team.
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