The Purpose of Role:A critical role focused on representing the voice of Customer Business Development (CBD) across the organization, provide key integration touchpoints around commercial planning and governance and driving the category and channel strategy and associated pricing and promo policies and build brands' equity. You will lead the development and deployment of a channel strategy for New Brands and drive profitable growth. By working cross functionally, you will deliver the trade category toolkit, which outlines a 6 P strategy for each brand.Team Structure:Reporting to: Senior Customer Strategy & Planning ManagerKey Responsibilities: Deliver Category Strategy and Sales TargetProvide a detail analysis on actual sales vs forecast result and propose the rolling channel or chain action plans to the management.Lead the National Category Building Plan and trade review cum promotion evaluation with respective customer.Work jointly with brand managers to assess category opportunities and analyze competitor and channel behavior for annual plan, forecast and identify areas of opportunity.Plan, execute and evaluate options jointly with Key Accounts for tailor made promotion to enhance retailers' commitment and integrating promotion plans with marketing plans.Costing, pricing, forecasting, drafting of trade letter and premium sourcing with Brand/Key Account Managers.Communicate to sales team on any marketing/trade marketing initiatives to ensure smooth operation during implementation.Optimize Trade Strategy and Plan to Maximize Category Growth OpportunityImplement thematic promotions and space/category management projects.Lead the category management project with team.Work jointly with brand team to generate actionable deliverables and differentiate visibility triggers through integrating research shopper insights.Prepare, analyze and present category review with category team.Work together with team member on POSM development and implementation.Manage Channel and Shopper InsightsCollate best practice in the region that translates shopper insights into actions.Conduct periodic survey on distribution, placement, pricing and competitors' activities via monthly store check or retail audit.Collate research on shoppers' habit studies to provide insights for our various channel implementations to influence location, space, communication, and promotions at Point of Purchase.Supply Chain ManagementResponsible for launch volume projection for NPI products.Joint responsible with supply chain to deliver Forecast Accuracy and Slow Moving Obsolete Stocks KPI.Commercial ManagementTrack and maintain channel investments and P&L as well as ensuring investments (non-contractual) remain within plan.Measure and review category performance by channel.Support customer/category specific category management projects.Key Stakeholders:Internal: Marketing, Customer Business Development, Customer Service, Brand Marketing, Demand Planning, Finance and Supply ChainExternal: Promotional and Sell-out AgenciesTravel: No travel is required.Essential Experience/Skill/Knowledge:Bachelor's Degree. 5 years relevant working experience in Channel and Category Development, Trade Marketing in the FMCG industry.Experience in relevant field sales or trade marketing (spaceman) experience.Proven accountability and able to focus and drive critical topics and empower othersProven skills in collaboration.Demonstrated self-starter with the ability to deliver results in a lean, agile organization.Able to synthesize various data inputs to shape strategy and executable actions by familiarizing with internal and external data such as retailer, shopper and consumers data.Demonstrated analytical and conceptual problem-solving ability; excellent oral and written communication skills, including presentation skills.Desirable Experience/Skill/Knowledge:Demonstrated knowledge of the market brands, products and customers.Strong influencing skills for both peers and stakeholders to represent Customer Development needs.
