Job Description We are seeking for experience Channel Development Specialist to join our Automotive Aftermarket (AA) division. The primary responsibilities of the Channel Development Specialist includes: 1. Channel Strategy and Development Develops and implements channel marketing strategies with channel sales to maximize revenue and meet sales goals Develop effective direct and channel marketing programs, tailored to meet the needs of different channel profiles and that drive channel sales velocity… Identify business opportunities and drive growth opportunities through go-to-market and cross-selling programs Collaborate closely with channel sales to deliver and execute channel marketing programs Work with partners to develop measurement and metrics to demonstrate success of programs delivered Report regularly on success of channel marketing programs Develop a sustainable, comprehensive and professional materials and information to support sales in delivering customer reviews Central liaison with Regional in compliance submission for campaigns and promotions 2. Communications: Develop and implement a communication strategy that includes social media content creation building on customer loyalty, brand awareness, and customer satisfaction Support and evaluate results of communication campaigns with the team Create communication and marketing strategies for new products, launches, events, and promotions Create trade advertising campaigns, and support the channel marketing team by coordinating and collating content Support Channel Marketing Manager to oversee campaign budgets and negotiate costs for features such as advertising and social media campaigns. Manage events strategy. Provide leadership, planning, execution of events and assure optimal ROI for events Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels. 3. Product Group Management Understand changing and differing priorities of the vehicle park and how these impact channel marketing Work to integrate partners needs with product release programs so partners are an integral aspect of the release process/cycle including assignment into the digital loyalty program Work with Regional Product Specialists to accommodate differing needs of channel partners in the context of the product release program Develop monthly forecast and alignment with Demand Planner to ensure product and program availability to support channel sales Qualifications Candidate must possess at least a Bachelor's Degree in Business Business Management/ Marketing/Automotive/Engineering or equivalent. At least 3 years of working experience in the related field is required for this position Candidate must have a Good Command in English. Knowledge and experience in E-commerce background will be an added advantage.
