**CMO**:- **Sector**: Monroe Information Technology- **Contact**: Charlene Anne Fernandez- **Client**: Monroe Consulting Group- **Location**: Malaysia- **Salary**: Negotiable- **Expiry Date**: 03 March 2024- **Job Ref**: BBBH435518_1701658928Executive Recruitment Firm Monroe Consulting is currently working with an esteemed Property Technology company, looking for a CMO to drive their GTM strategy and Marketing efforts.**Responsibilities**:- "Listening" to market trends and directing the company's market research efforts.- Liaising with other departments to guide a unified approach to customer service, distribution, etc., meeting market demands.- Defining marketing strategies to support the company's overall strategies and objectives.- Develop a feasible marketing plan for the department and oversee its day-to-day implementation.- Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company's unique "voice."- Design and coordinate promotional campaigns, PR, and other marketing efforts across channels (digital, press etc.)- Build a highly efficient team of marketing professionals.- Create a solid network of strategic partnerships.- Design and implement comprehensive marketing strategies to create awareness of the company's business activities.- Supervise the department and provide guidance and feedback to other marketing professionals.- Produce ideas for promotional events or activities and organize them efficiently.- Plan and execute campaigns for corporate promotion, launching of new product lines etc.- Monitor progress and submit performance reports.- Responsible for producing valuable content for the company's online presence, editorial design and organizing the company's publications.- Conduct general market research to keep abreast of trends and competitors' marketing movements.- Control budgets and allocate resources amongst projects.- Become the organization's agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.**Job Requirements**:- BSc/BA in business administration, marketing, communications, or a relevant field; MSc/MA will be a plus.- At least 6 years of well-rounded marketing or business development experience in positions of increasing responsibility- with a focus on marketing expansion- Three to five years of experience in a leadership role- Proven experience as a chief marketing officer or similar role- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)- Solid understanding of market research and data analysis methods- Understanding of different business disciplines (IT, finance etc.)- Proficient in MS Office and business software (e.g., CRM)- A leader with both creative and analytical capabilities- Outstanding communication (written and verbal) and interpersonal abilities.
