Job DescriptionContent Strategy and Planning:Develop a social media strategy to grow the Philippines platform fan base, aligning with the Group's objectives.Conduct research on industry trends, popular topics, and competitor strategies.Plan and schedule content calendars for consistent delivery of engaging content in line with the Group's vision.Content Creation:Shoot and edit videos/photos, and optimize original content for various platforms.Write concise copy for posts, captions, and hashtags.Aligning with Regional Direction & across the Group:Align content with Regional direction, including on-ground events and Allstar stories.Collaborate with regional teams to adapt content for cultural nuances while adhering to the Group's direction.Maintain effective communication with cross-functional teams for content alignment.Reporting & Insights:Create bi-weekly reports and assist with ad-hoc reports.Utilize tools like Digimind and Hootsuite for data gathering and decision-making.Navigate and solve relevant crises on social media, ensuring alignment with the brand's voice and values.Stay updated on social media trends and experiment with new formats.Curate user-generated content showcasing customer experiences.Collaborate across departments for projects and campaigns. Qualifications:BS Degree in Marketing, Multimedia, Communication, PR, Advertising, or JournalismAt least 3 years relevant work experience in the marketing, creative agency, customer care area OR one year relevant work experience in aviation sectorExcellent communication & interpersonal skills – both verbal & written - which will enable you to:deal with external and internal parties in a professional mannerdevelop solutions and communicating these across the organizationcreate engaging and creative social media copies and messagingPossesses well-developed analytical skills, as well as an innovative mind to suggest marketing campaigns & strategiesWilling to travel and/or work on weekends, push content/ cover events outside of office hours (should the need arise)Possesses basic photography, videography, and editing skillsMust be able to work well under tight deadlines and shifts, sometimes heavy workloads and with a high degree of individual responsibility, all of which are implicit in the position. We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
