About the Company A one-stop hub from digital marketing to software development, game development, telesales and customer service, our client accommodate to their clients from various industries such as gaming, e-Commerce, F&B and more. Our client take pride in their ability to comprehend their clients' business models and direction, and subsequently to develop tailored digital solutions. Overview: Our client is seeking a talented and experienced Content Marketing Lead to join our dynamic marketing team. As the Content Marketing Lead, you will be responsible for developing and executing content strategies that drive brand awareness, engage our target audience, and generate leads. You will play a crucial role in shaping our brand voice and ensuring consistency across all content channels. The ideal candidate is a creative thinker, an excellent storyteller, and possesses a deep understanding of content marketing best practices. This is an exciting opportunity to make a significant impact on our brand's growth and success. Job Responsibilities: Develop and execute a comprehensive content marketing strategy aligned with the company's goals and target audience. Create high-quality, engaging, and compelling content across various channels, including blog posts, articles, social media, videos, infographics, case studies, whitepapers, and more. Manage the content calendar, ensuring timely delivery of content that meets established deadlines and aligns with marketing campaigns. Conduct thorough research on industry trends, target audience preferences, and competitors' content strategies to identify opportunities for differentiation and innovation. Collaborate with cross-functional teams, including marketing, design, and product, to ensure content aligns with brand guidelines and supports overall marketing initiatives. Optimize content for SEO, incorporating relevant keywords and best practices to improve organic search rankings and website traffic. Monitor and analyse content performance metrics, using tools like Google Analytics, to gain insights and make data-driven recommendations for improvement. Stay up to date with industry trends, emerging technologies, and content marketing best practices to continuously enhance the effectiveness of our content strategies. Manage and mentor a team of content creators, providing guidance, feedback, and support to ensure the team's growth and success. Collaborate with external partners as needed to augment content creation capabilities. Job Requirements: Bachelor's degree in marketing, Communications, Journalism, or a related field. Proven experience in content marketing, with a strong portfolio demonstrating successful content campaigns across various channels. Excellent writing and editing skills, with a keen eye for detail and the ability to adapt writing style to target different audiences. In-depth knowledge of content marketing best practices, including SEO, content distribution, and measurement. Familiarity with content management systems (CMS), marketing automation tools, and analytics platforms. Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously. Exceptional creativity and problem-solving skills, with the ability to think strategically and innovatively. Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and senior stakeholders. Strong leadership abilities, with experience managing and mentoring a team. Passion for staying up-to-date with industry trends and emerging technologies in content marketing. Consultant in charge Ken Ng | 019 213 2628 |
