Content Writer

Developing content and media strategy for Caspian's clients. Being involved in planning, development, design, production, analysis, management, and measurement of content plans. Establishing tone and editorial voice, and determining content needs, channel selection, and distribution. Bring analytical and technical expertise to the table where possible, keeping in mind the client's need for marketing. Creating and publishing engaging content for both clients and the company. Identifying gaps in content and recommending new topics based on objectives. Ensuring all content is on-brand, consistent in terms of style and quality. Proofread and edit written pieces before publication. Collaborating with campaign, technology and design teams to create content for various collaterals including websites, social media, digital marketing articles, and printed materials. Liaising with clients to ensure brand consistency and factual accuracy. Working on content for search engine optimisation. Ensuring all content produced by the company is in compliance with the law (copyright and personal data protection). Following industry-related news and generating ideas around trending topics.Caspian Digital Solutions Sdn Bhd epitomises an unprecedented quality of work coupled with a strong set of ethics. We work on building a robust relationship with the client, empowering them with the ability to sustain their online reach in an uncomplicated yet thoroughly productive way. We envision creating futurists who will be thought leaders of their field. Caspian consists of designers, developers, content creators, and marketing professionals whose sole purpose is to expand client reach and profitability by merging creative thinking, content, digital strategy, and purpose-built technology. The future- thinking and technologically savvy team continuously innovates strategies that represent the client's company, brand, and audience. Caspian has a strong technical team that creates integrated and comprehensive solutions for clients, based on desired outcomes. The experienced creative team understands both the technological and user needs, thus creating designs that serve both form and function. Our digital performance team works cross-functional with other departments to strategise and execute marketing campaigns.Bachelor's or Equivalent