**Responsibilities**:- To strategize, develop and coordinate content write-up to enhance company's products to align with the brand promise for social media, online and offline marketing as well as ATL and BTL.- To create social media content in order to drive engagement and brand awareness as well as to strengthen the call to action to convert them to buy online from company's online e-commerce platform (increase conversion, drive acquisition for online and offline via marketing content)- To identify new and manage current social influencers to position them to promote company's products effectively via organic posting and campaigns/giveaways.- To write marketing content for online platforms (internal and external) for special promotions/campaigns/events- To write marketing content for offline store announcements, promotions, shelving copy, etc.- To develop marketing content for offline partnership to support key accounts to promote the products.- To create engaging content for mini videos/infographics for all marketing channels.- To develop Unique Selling Proposition (USP) marketing content write-up and communication strategy to acquire new target market and enhance existing target market.- To write labels for new products, content for website and product page write-up.- To identify customers' needs and gaps in our content and recommend new topics.**Knowledge and Skill Requirements**:- **Preferably one (2) year experience in content development and copywriting** in similar industry.- Experience working in a **creative agency as a copywriter** is an added advantage.**Job Type**: Permanent**Salary**: RM3,500.00 - RM4,800.00 per month**Benefits**:- Free parking- Maternity leave- Opportunities for promotion- Parental leave- Professional developmentSchedule:- Monday to FridayAbility to commute/relocate:- Petaling Jaya: Reliably commute or planning to relocate before starting work (required)