Copywriter

**Position Title**:- Copywriter**Reports To**:- Manager, Creative Head - Copywriting**Position Summary**:- Accountable for ideating and provide copywriting for all Above-the-Line, Below-the-Line, Event, Interior Design and Internal communication projects.**Key Accountability**:- Writing clear, compelling, and persuasive copy for different mediums, such as ads, blog posts, newsletters, social media posts, and more.- Conducting thorough research and interviews to gather relevant information and insights for creating impactful copy.- Collaborating with creative professionals, including designers and marketers, to develop and execute marketing projects and campaigns.- Creating outlines and guidelines to provide structure and direction for each copywriting project.- Editing and proofreading copy to ensure accuracy, consistency, and high editorial standards.- Adhering to brand guidelines and maintaining brand voice and tone across all written materials.- Keeping up-to-date with industry trends, best practices, and emerging technologies in copywriting and digital marketing**Qualifications & Working Experience**:- Bachelor's Degree in Marketing, Communications, Journalism or any related field- 5-7 years of working experience in related fields**Areas of Experience**:- Experience with creating compelling messages for different target demographics across multiple platforms (in print, online, mobile, etc). Crisis communication experience is a plus.- Familiarity with different industries and the ability to adapt writing style and tone accordingly- Reading, speaking, writing in Mandarin and/or Bahasa Malaysia is an advantage.- Able to be vocal and take ownership of campaigns.- Must be proficient in word processing programs like MS Word or Google Docs and must have Powerpoint and Google Slides experience.