Creative Planning Manager

Company Description Leo Burnett is one of the world’s largest agency networks with 96 offices in 85 countries and more than 8,500 employees worldwide. Leo Burnett has a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people and use creativity to drive business results for clients.

Job Description

SUMMARY:

Responsible for the development of brand and communication strategies to support one of our clients’ business’s needs. The incumbent focuses upon assessing the client’s challenge and proposing the optimal solution based on the most relevant marketing discipline(s). In this role, the incumbent supports the Account Management team with providing market insight, discipline knowledge and research analytics.

KEY RESPONSIBILITIES:

- Develop strategic solutions that address the client’s business challenges/ goals.
- Support the development of overall master and sub-brand strategy by conducting brand and competitive audits, executive interviews and research analytics
- Develop ad-hoc communication plans by responding to short term market place challenges
- Provide input as needed during creative development to ensure that the strategic direction is correctly translated into creative work.
- Support development of strategy planning tools and methodologies.

Qualifications

- 3-5 years’ experience in planning
- Hands-on experience in planning at every stage of brand and communication strategy
- Keen interest and experience in analyzing marketing problems, brand tracking research and spotting opportunities to develop the brand
- Experience in analyzing trends in the industry on an on-going basis
- Work alongside account management team and support in developing highly creative campaigns
- Good oral and written communications skills
- Successful track record managing multiple client assignments

Additional Information

https://leoburnett.com/