The candidate will be required to have good knowledge of Singapore market, with ability to work closely and collaboratively across internal functions to deliver business goals and profit contribution, as well as with external partners such as media agencies, creative agencies, and customers to execute marketing plans with a multi-channel approach. Effectively understand key customers' emloyee behaviors, trends and needs then able to translate them into a coherent marketing strategies.Key Responsibilities & AccountabilityIncrease Customer lifetime valueCoordinate with relevant stakeholders in delivering key marketing campaigns, based on a dedicated campaign calendar across all departments and all customers touch pointsSupport the team in identifying challenges and opportunities of the business to develop strategy and action plans to accelerate growth and profitabilityGo-To-Market for Singapore & MalaysiaRoll out effective marketing plans that will drive leads acquisition, as well as brand awareness, utilizing both offline and online channels targeting all stages of the funnel and with a methodological approach (calendar, reporting, test and learn). Work closely with Digital Marketing Manager in driving Digital related plans.Support execution of paid contents including agency management, partner selection, content development, media buying, budgeting and reporting.Ability to lead some projects initiative assigned by the line managerCompetitor analysis and market trends spotting - to identify opportunities and propose pioneering strategies ahead of competitionsSupport Online presenceSupport in managing the different platforms that exist in the Lyreco digital ecosystem to improve the usability, design and conversionResponsible of Database management (cleaning and growth) and roll out integrated contact plan to retain our customers and generate more revenue. Manage Eloqua Emailing toolSupport in providing monthly marketing report detailing trends analysis and actionable recommendations for improvement and growth.Stakeholders managementBe the GO TO person for all different departments (sales, customer service, product marketing, etc.) and become an advocate of customer marketing (educate, train and suggest)Liaise closely with regional and global stakeholders for delivery of some projects assigned.Fulfill other duties as requiredPick up new activities that fall broadly in the purpose of the roleQualification and profile Requirement: Degree in Marketing or Business or a combination of education and experience in a related fieldStrong communication skills, Analytical skills, Project management skills, high proficiency in Microsoft Office (PowerPoint and Excel)English. Ability to read and write Malay and Mandarin, is a bonus for this role.Effective communicator; well verse in verbal and written communication in English2 years working experience in brand marketing / project and event management experiences in Singapore within Consumer goods / tech / Online Marketplaces or B2B industries. Understanding and experience in omni-channel marketing is a pre-requisite to this role. Experience in event management in Singaporeis a plus. Good understanding of Singapore and Malaysia's media landscape, cultural nuances and working experience with/in Malaysia, is a bonus for this role.Is team player and with strong self discipline.Ability to manage time; organize and deliver result within the timeline set by the managementSalary Package: Basic Salary Range between: RM3,300 to RM3,600Subject to Yearly Performance BonusCompany medical insurance, medical outpatient
