Digital Marketing/ Paid Media Specialist (Mea, Th, Vn,Ph,Id)

Job HighlightsAttractive Salary / CompensationWork-life BalanceCareer / Development OpportunitiesJob DescriptionJOB DESCRIPTIONPosition Title: Paid media specialistKey Objective of Role Paid media specialist is responsible for the overall success of ads in facebook and google channel. Ensuring best practices are followed.Key Responsibilities:Responsible for Facebook/ Google acquisition:? Planning, setup, day-to-day optimisation and reporting? Responsible for all Google products, including Display, UAC, Search, Gmail, Native, or Facebook different channels: App install and Web install? Basic tracking and pixel setup and troubleshooting? Google overall strategies and country focus set to achieve goals and KPI?s set by the manager of the team? Retargeting and audience segmentation strategies? Provide and ensure Google best practices are followed for landing page, creative and ad-copies? Ensure accurate tracking and reporting of Google/ Facebook? Drive utilisation and testing of Google?s latest advertising solutions? Drive implementation of latest marketing automation technology for Google/Facebook? (pLTV bidding, audience integrations, attribution modeling, predictive budget allocations).? Performance analysis and budget recommendations? Analyze channel performance and make strategic investment and tactical media optimizations? Leverage internal/external data and analytics to conceptualise, build and deliver effective campaigns through Google? Lead and drive A/B, multivariate and other initiatives to optimize performance? Implement channel best practices, identify optimization opportunities using data, and architect ambitious test plans across targeting, creative/ad copy, platform, publishers, landing page, keywords.Job Requirement:Candidate must possess at least a Bachelor's Degree, Post Graduate Diploma, Professional Degree, any field.Required language(s): ArabicAt least 3 year(s) of working experience in the related field is required for this position.Preferably Senior Executives specializing in Digital Marketing or equivalent.Skill using MS Office application (Word, PowerPoint and Excel).