Plan and lead e-commerce marketing strategy to support the new product digital launches and big campaign periods- Develop a strategy to grow the online business and revenue- Increase visibility of the e-commerce website and campaigns, increase assortment on all accounts, and drive sales through promotions- Manage performance marketing team in terms of media buy and ensure effective and efficient use of media budget for ad spend and search engine optimisation (SEO)- Monitor web traffic statistics and analyse product/pricing strategies, sales data, and promotions by generating reports and developing KPIs to create actionable plans to drive business growth- Analyse and provide reports from the customer database and ensure the database is segmented effectively for targeted marketing activities- Oversee products offered and merchandising to maximise sales and ensure orders delivered are accurate. Work directly with suppliers/vendors to ensure product details are up-to-date on the site, as well as removed discontinued product lines- Identify weaknesses in existing processes, promotions and develop pragmatic solutions within budgetary constraints by communicating with senior management about initiatives and project metrics, as well as brainstorm fresh strategies**; Requirements**:- Master's or bachelor's degree in areas of information technology (e-commerce), business administration in e-commerce, or equivalent graduate-level degree- 6+ years' work experience preferably in e-commerce and/or digital marketing. Must have managed a team for more than 2 years. Experience in driving a consumer brand's online channel is a plus.**Core Competencies**:- Experience in FMCG industry is an added advantage- Experience in development and bringing improvements to procedures- Demonstrated track record of devising online sales-enhancing strategies- Strong analytical acumen and ability to generate and evaluate analysis- Superb business acumen with a desire to manage your own business- Driven and motivated- Previous management and leadership experience especially in managing multiple sub departments- Strong logical thinking and problem-solving skills at all times- Strong leadership in building and managing a team
