Email Marketing Coordinator

FXPRIMUS offers one of the most secure online trading environments available anywhere in the forex industry. Our extra measures in safety have positioned us as the front runner in responsible trading, and we are now setting new standards in safety amongst our counterparts in the FX industry. As we are globally expanding, we continuously search for talents and professionals who aim to grow with us and become a member of our award-winning team!

Position: Email Marketing Coordinator
Department: Marketing
Location: Kuala Lumpur, Malaysia

Duties & Responsibilities
Create engaging email copy that is in line with our brand tone of voice (Simple, clean and friendly email communication).
Conduct ongoing optimisation of email marketing KPI's, such as open, click and conversion rate.
Implement stunning email marketing campaigns (designs, calls-to-action, and content )
Check emails for clarity, grammar and spelling
Optimize templates to ensure responsive behaviour for both mobile and desktop mail clients
Create automated workflows for customer journeys from sign up to conversion
Analyse campaign performance and suggest methods for improvements
Report on sales revenue generated from email marketing efforts

Qualifications

Bachelor’s degree in Marketing or relevant field
Proven work experience with email marketing, lead nurturing, marketing automation and web analytics.
Knowledge of HTML and content management systems;
Proven experience creating automated workflows, A/B testing emails and using data to improve email campaigns
Experience with CRM platforms.
Familiarity with analytical and database tools
An ability to work under tight deadlines
Excellent command of the English language;
Ambitious and hard-working individual with excellent planning, organizational and analytical skills.