Job Description What is the opportunity?Reporting to the Marketing Automation Manager, the Email Marketing Specialist will act as a subject matter expert to ensure end-to-end delivery of email communications to Wealth Management clients and advisors. Working with marketing partners in different areas of the bank, you will gather requirements, develop templates, filter audiences, and deploy emails within the Salesforce Marketing Cloud ecosystem. The ideal candidate will have strong hands-on HTML coding skills, coupled with a deep understanding and interest in the quirks and limitations of email environments.What will you do?Handle the execution of email marketing campaigns in Salesforce Marketing Cloud, including day-to-day operations such as email development, campaign set-up, scheduling, testing/quality assurance and deployment.Continuously monitor industry trends, technologies, and standards with respect to email development and online marketing and be able to research, recommend and apply new technologies as they emerge.Champion continuous advancement of email features, process improvements and automation capabilities to optimize customer experience and internal/external workflows.Conduct A/B tests to experiment with subject lines, email layouts, and creatives to drive increases in open and click-through rates.Ensure campaign accuracy, timeliness, and impact by collaborating with team members and stakeholders.Establish and maintain email best practices while adhering to RBC Wealth Management brand standards.What do you need to succeed?1+ years of experience in Salesforce Marketing Cloud2+ years of related experience – specifically in email marketingHands-on knowledge of HTML, CSS, and AMPscript for email creationAbility to organize multiple deadlines and perform a variety of tasks concurrently and efficientlyExcellent written and verbal communication skillsGreat teammate that is reliable, flexible, helpful, and works well in a collaborative environmentKnowledge of privacy laws, CASL/CAN-SPAM/GDPRSalesforce Email Marketing Specialist Certification is an assetWhat's in it for you?We thrive on the challenge to be our best, to keep growing and working together. We care about each other, reaching our potential, making a difference in our communities, and achieving mutual success. Below gives a glimpse into why you should choose us.Best Workplaces® in Canada (2023)Canada's Top Employers for Young People (2023)Canada's Best Diversity Employers (2023)A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicableLeaders who support your development through coaching and managing opportunitiesWork in a dynamic, collaborative, progressive, and high-performing teamFlexible work/life balance optionsFocus on career and growth: internal mobility, personal development opportunities, and on-demand learning.Employee savings programs and discounts on financial products and servicesJob SkillsActive Learning, Application Integrations, Detail-Oriented, Email Marketing, Group Problem Solving, Programming Languages, Salesforce Marketing Cloud, Software Development Life Cycle (SDLC)Additional Job DetailsAddress:PERSIARAN APEC:CYBERJAYACity:CyberjayaCountry:MalaysiaWork hours/week:40Employment Type:Full timePlatform:Wealth ManagementJob Type:RegularPay Type:SalariedPosted Date:2024-01-24Application Deadline:2024-04-17Inclusion and Equal Opportunity EmploymentAt RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.???????We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
