**JOB DESCRIPTION**:- Conceptualize, coordinate and execute impactful events and activities;- Source and collaborate with external event organizers to introduce a variety of activities/workshops/programmes that generate a consistent growth in traffic; (which would support/improve better tenants' sales);- Collaborate with tenants on their promotions;- Lead event operations which includes contract negotiations, vendors' sourcing and selection, events communications and on-site coordination;- Coordinate and drive the promotional open-space/casual leasing for potential revenue income;- Assist to develop content for A&P collaterals, manage and update content for website, social media and digital platforms;- Prepare publicity/promotion plans to create in-mall and public awareness for all events and activities;- Media liaison / public relations duties related to the shopping mall.- Prepare annual & monthly budget and tracking of expenses;- Coordinate between external parties and operations on pre-events, during events and post-events operations; (eg setting-up);- Conduct post-event evaluations and report on outcomes;- Foster good rapport and maintain on-going business relationship with tenants, vendors, event organizers, agencies etc for joint promotional & partnership opportunities;- Keep abreast of market and competitive trends to identify and develop innovative marketing campaigns.- Any other duties as assigned by the Management**REQUIRED QUALIFICATIONS & SKILLS**- Degree in Marketing, Mass Communications, Advertising or any other relevant working experience- Experience in retail mall or related industry is an added advantage- Ability to plan and prepare annual budget (and work within budget)- Ability to perform casual leasing- Good presentation skills eg. Powerpoint, Microsoft Office- Social media and digital knowledge- Strong networking abilities, resourceful and a multi-tasker with a keen eye for details;- Good project management and negotiation skills;- Demonstrate composure when under pressure and ability to work with efficiency at all levels;- Proactive and good initiatives approach;- Savvy in social media activation
