**Job no**: 569224**Contract type**: Fixed Term Appointment**Duty Station**: Kuala Lumpur**Level**: NO-2**Location**: Malaysia**Categories**: Partnerships, Fund RaisingUNICEF works in some of the world's toughest places, to reach the world's most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.And we never give up.**For every child, **_hope_**Together with the Malaysian government and others who are truly passionate about child rights, UNICEF works in Malaysia to ensure every child has the opportunity to grow healthy and happy; live safely; and achieve their full potential.With the Convention on the Rights of the Child, the Sustainable Development Goals, and the 11th Malaysia plan as our guides, we endeavor to change minds, change policies, and in turn change the lives of all children in Malaysia.**How can you make a difference?**The Malaysia Country Office saw exponential growth in number and income of Pledge Donors in the last 5 years. It is expected that by the end of 2025 Malaysia Country Office will have an estimated 200,000 Pledge Donors contributing to both Country Programme and Global Regular Resource funds. It is the objective of the office to develop internal resources, skills and experience to maximise fundraising opportunities for newly recruited and existing pledges, high net worth individuals and corporates to ensure growth of income from Private Fundraising Sector through effective analysis and efficient use of tools, systems and processes.The position of Fundraising Officer (Business Insights Analyst) at the NO-B/NO-2 level in the Malaysia Country Office (MCO), in the section of Private Sector Fundraising & Partnerships (PFP), reports to the Fundraising Specialist (Business Intelligence and Systems), which is at the NO-C/NO-3.Under the supervision of the Fundraising Specialist (Business Intelligence and Systems), the incumbent will be responsible to lead the development and execution of strategies and rapid response insights for best practices and decision-making processes to optimize the fundraising operation towards maximizing the income and improving supporter retention. The incumbent is also responsible to identify market data and information that may impact fundraising and operational performance, then incorporate them for cross analysis and investigation contributing to strengthening of fundraising and operational strategies and efforts. This role will be a key asset for the Private Sector Fundraising & Partnerships team, contributing substantially towards its income growth, and taking fundraising to an advanced level.**Key functions, accountabilities and related duties/tasks**:**1. Analytics Reporting and Insights Generation**- Support fundraising channel owners with advanced analytic solutions in order to address business problems such as conversion rate improvements, hypothesis generation for AB testing, path to conversion and Marketing Mix Modelling techniques to measure incremental gains from all fundraising channels.- Build analytic dashboards that present the fundraising pipeline from end-to-end include all campaign performance markers and generate insights towards maximization of revenue.- Present and communicate analytical findings and business insights to diverse audiences.- Collaborate with internal stakeholders and external partners to align measurements and performance and provide recommendations to optimize performance.- Work with fundraising team colleagues to improve donor engagement and retention activities by using various data sources (CRM, Payment, Online, Offline data, etc).**2. Analytics and Fundraising**- Provide specialist data analytics and fundraising knowledge including local knowledge such as market research, data, and information to identify opportunities and gaps for fundraising and operational optimization.- Provide input into PFP's overall strategic planning with analytics strategy.- Ability to utilize (not limited too) quantitative and qualitative data analysis techniques, predictive modelling, then develop recommendations and solutions for optimization.- To identify inefficiencies in processes, uses cases and business.- To identify data quality issues.- Maximize income, supporter engagement and income.- Support teams in maximizing opportunities through leveraging analytical and marketing tools and technology.**3. Analytics and Tracking**- Manage and implement business and data analytics, champion first party data tracking methodologies and have a strong understanding of data collection best practices from various sources (GA4 360, IVR, CMS, etc) in line with Global Data and Analytics team standards and recommendations.- Strong understanding of data and how it can be used and blended with other first party data sources
