Job Description Your contribution to something big! Job Responsibilities : Design and develop marketing strategy, tactics and campaigns across ASEAN strategic markets to reach users, enabling sales growth for all brands while ensuring the alignment with the brand positioning. Lead and develop the ASEAN country marketing team Being key point of contact and work closely with Asia Regional Managers, and ASEAN sales team to drive impactful user & dealer interactions and marketing & sales processes. Job Tasks : Planning: Build, align & own annual and quarterly plans (and optimize in quarter) tailored to ASEAN to deliver Marketing goals (e.g. user acquisition, commercial campaigns) with a focus on return on investment. Collaborate with regional marketing & local sales teams to design & deliver effective campaign execution that deliver measurable results across all user & dealer touchpoints. Campaigns: Coordinate the right and consistent mix of marketing activities & tactics at offline touchpoints (events, POS experience) online touchpoints (email, social media , search, advertising) and sales enablement to support the market position and enhance brand image by facilitating decision-making and reducing friction of in-store buying process. Effectively adapting global creative brand content, localize and validate translations of key content to engage key personas. Work closely with the regional digital team to deliver campaigns (e.g. Social media, CRM) Results: Responsible for delivering results on each marketing activity including the insights, analysis, reporting & communication of campaign results, highlighting key achievements, challenges, and actionable insights to the broader team. Ensure consistent brand(s) message & design is deployed throughout touchpoints by working closely with country marketing teams. Manage regional marketing budgets effectively, tracking performance metrics and ROI to ensure efficient allocation of resources. Monitor and analyze competitive landscape and market dynamics to identify potential threats and opportunities for growth. Qualifications What distinguishes you! Expertise : Relevant University degree (Bachelor, Master) – Business Administration, Commerce, Marketing, or a related field Demonstrated experience (4+ years minimum) in marketing, channel management, preferably within the (power) tools industry or a related field. Strong understanding of marketing principles, market analysis, and consumer behavior. Experience in developing and executing marketing campaigns across multiple channels, including traditional, digital (CRM, marketing automation platforms), and social media, preferably also e-commerce and B2B industry. Communication Skills: Ability to communicate clearly and concisely, both written and verbal, with the ability to effectively collaborate with cross-functional teams and external partners. Ability to confidently present objectives and desired outcomes to leadership and cross functional teams. Ability to influence, consult and negotiate without authority to get things done in a timely matter. Very good English both written and verbal Managerial Skills: 2+ years in organization leadership and team development: Able to influence stakeholders across the countries and organization through interpersonal communication and collaboration - experience working cross-culturally in a matrix organization. Resourcefulness and ability to anticipate issues and work through them in a collaborative and proactive way. Strong numeric skill set, able to analyze data, understand trends & measure success of programs in order to optimize results. Experience of handling marketing budgets and related KPIs Adaptability and willingness to learn new technologies and industry best practices. Experience with Microsoft Applications (Outlook, Excel, PowerPoint, Power BI, etc.) Independent working ability, attentive to details. Additional Information Your future of job location offers you: Flexible working environment Flexi benefits allowances Employee discounts on Bosch products Associate Development programs @ BOSCH A working environment that promotes diversity and inclusivity
