Job title:
HEAD OF MARKETING (SR1221-04)
Contract type:
Permanent
Location:
Federal Territories - Kuala Lumpur
Specialisation:
Marketing / Advertising
Industry:
Retail
Salary:
12000.00 - 17000.00
Start date:
07 Apr 2021
Job Reference:
45786
Contact details:
Shereena Lim
Contact email:
********
Contact-phone:
+********
Job published:
1 day ago
JOB RESPONSIBILITIES:
Social Media and Digital Management
Manages marketing channels such as social media websites(Facebook, Instagram, LinkedIn etc), mobile applications etc to support Naelofar brand awareness
Ensures the utilization of digital channels to support marketing campaigns, new product introductions/changes, public relations activities and community events
Manages the Company’s brand portfolio in terms of brand image with the goal of maximizing leverage, both in sales and consumer brand perception
Public Relations & People Management
Manage the implementation of joint marketing initiatives/ collaborations into marketing plan
Coordinates with parties concerned for the Company’s media placements, event sponsorships, press releases, promotions, etc. to ensure maximum exposure of the company’s brands
Preparing various presentations for all the marketing metrics
Define goals and key performance indicators for marketing executives and ensures effective implementation of the performance management process
Develops talent within the team by providing guidance and coaching to achieve the defined goals
Drives a culture of feedback and coaching within the department by providing feedback on an ongoing basis, identifying development needs and coaching the employees on the areas of improvement
Supervises/leads marketing executive in their daily tasks (e.g: photoshoots, etc) in achieving their respective performance targets
Content Management
Develop marketing content and digital strategy
Assisting the retail management team with various operational tasks such as assisting with the promotional setup of the store for sale/ new launch products and store opening
Keeping up to date with current market trends by analysing customer profiles
Develop marketing, content, digital strategy to meet business objectives
Influencing the industry as a whole
Lead events, new product launches, providing event support and customer service
Market Study/Analysis and Budget Management
Develop go to market strategy for all products portfolio
Provide customer insights on products to the Company
Monitors the competitive landscape of the Company’s brands and identifies the latest trends in the market in terms of advertising and promotional campaigns
Initiates market studies and other forms of research (personal feedback, internet research, etc) to gain insights regarding the company’s brands and ongoing projects/events
Evaluates the financial aspects such as marketing budget, expenditures, and return-on-investment and profit-loss projections
Managing the marketing distribution through proper inventory channels and relationships
Managing the marketing budget for the business
JOB REQUIREMENTS:
Bachelor’s Degree in Marketing or Business or related field
Master’s degree in Marketing is an added advantage
Fluent in English and Bahasa Malaysia (written and spoken)
A minimum of 8-10 years of relevant experience in the retail industry with at least 4-5 years in similar role
Excellent communication, presentation and leadership skills
Outstanding organizational and time management skills
Aptitude in presentation and public speaking
Attention to detail
Critical thinker and analytical problem solve
Internal Interactions: Creative and Fashion, Directors
External Interactions: Public, press and influencers
Apply now
