Job Description Building Brand and Property Awareness to Drive Revenue • Works collaboratively with local, regional and national resources to build awareness and increase exposure for the property and restaurants. • Solicits new media outlets and travel media individuals. • Selects the best opportunities for the property based on market conditions and property needs. • Uses creative selling abilities to obtain maximum exposure through travel journalists and media outlets. • Increases awareness within the travel media community as well as coordinating events to gain exposures and grow revenue in the restaurant outlets. • Supports the hotel's social media efforts, if applicable. • Works with online media outlets to promote the hotel. • Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings. • Develops brochure and property collateral materials. • Participates in all property imaging work (e.g., signage). • Ensures consistent brand and property message is communicated in all public relations and communications efforts. Building Successful Relationships • Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure. Activities include calls, entertainment, FAM trips, trade shows, etc. • Develops relationships within community to strengthen and expand customer base for sales opportunities and additional revenue. • Conducts solicitation and maintenance calls to media. • Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy. • Provides all communications channels with creative and unique tools to assist in the public relations and communications of the property. • Assists property in developing promotions for various campaigns. Coordinating Communication Efforts • Provides accurate, complete and effective communications to visiting journalists, publicity or promotions. • Evaluates new public relations opportunities for the property. • Develops strategic public relations plan for property, includes group, leisure and local efforts. • Assists in managing individual and group media visits. • Coordinates community service activities in concert with the public image and needs of the resort. • Assists in creative print fulfillment; ensures corporate branding standards and legal compliances are met and incorporated into collateral. • Supports hotel press releases and other content for print media and electronic media. Providing Exceptional Customer Service • Sets a positive example for guest relations. • Interacts with guests to obtain feedback on product quality and service levels; effectively responds to and handles guest problems and complaints. • Observes service behaviors of employees and provides feedback to individuals and/or managers; continuously strives to improve service performance. • Conducts site inspections with visiting journalists. Qualifications Minimum 2 years experience in a similar position in an international luxury brand, particularly Premium. Proficient in English (written and verbal). Excellent maturity & communication skills, ability to work in a fast-paced, high-pressured environment. Strong network and experience in developing, creating and managing promotional campaigns, marketing & PR activities and e-Commerce. Strong multicultural awareness and ability to work with people from diverse cultures. Physical ability to stand and walk for long periods of time. Additional Information Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
