Marketing & Corporate Sales Executive

Key Performance Indicator (KPI) and Job Description
Membership, Communication and e-Marketing (MCM)
Manage the Company’s MCM activities and contents ie Newsletter &
Publications, e-Blast, Website, Social Media ie LinkedIn, Facebook, Twitter etc.
Corporate Sales
Build business by identifying and selling the Company’s BCM training products to prospective clients; maintaining good relationships with clients.
Enhance business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options.
Database Management (DBS) and Customer Relationship Management (CRM)
Manage the Company’s database (DBS) and CRM strategies and activities.
Events Management
Assisting in overall management of events ie courses, conferences, online webinars, members events, in-house initiatives and any other related events;
To analyze event performance and submit event evaluation report to superior for continual improvement;
To liaise with media, partners and resellers for event sponsorships, media coverage and any other related events marketing activities.
Market Research and Analysis
Conduct market research on BCM trainings, events, activities etc in the market for strategies planning and development from time to time. Such research shall be reported on weekly basis during the team progress meeting.
Assisting in Strategic Corporate Accounts activities
Assist to propose, approach and penetrate new industries to introduce relevant programs and events;
Meeting of corporate prospects and presenting DRI’s BCM programs and activities to selected corporate accounts from time to time.
Reporting
This role is required to submit the following reports to the superior named below once per week and/or per month :
Website weekly report to the program director (PD) every Thursday.
Enquiries and new contacts listing (local) to the to the PD
Market research report to be presented in the weekly progress meeting.
Daily back-up (end of the day) on critical processes and weekly back-up (last working day of the week) of all processes.

Any other tasks that are fit and appropriate for the said position and that may be assigned to candidate by his/her superior from time to time