Job Description URGENTLY REQUIRED. Key Responsibilities: To work together with the School?s Upper Management and Senior Leadership Team to achieve the target growth and retention numbers in line with the annual budget.
Rapidly acclimate to the KLISS environment; thoroughly know the history, culture, traditions and constituencies of the School; understand the educational philosophy; know all marketing and communications activities of the department.
Develop marketing and communications strategies and plans that advance KLISS and drive increased engagement with prospective and current constituencies.
Collaborate with administrative departments in articulating their purpose and ongoing work.? Specifically this includes the Directors, Principal, Admissions, Student Services Department, Academic Divisions, and Institutional Technology (IT) providers.
Ensure brand and messaging quality and consistency and establish guidelines to apply across all departments, activities and events at the School and among professional and volunteer leadership.
In collaboration with the School Management, design strategies and implement concrete plans to increase student applications and maintain prospective student and family interest.
In collaboration with the School Management, design strategies and implement concrete plans to capitalise on increased visibility and clear branding of the School to drive increased contributed revenue.
Plan for and deploy digital activities: website, online campaigns, email marketing, social media and digital content production.
Plan and manage the department budget in order to maximise the effectiveness of all communications.? This includes bidding out production of materials when appropriate to outside vendors.
Create and execute a plan that regularly places the School in local media. Manage all messaging in the media.
Candidate must possess at least Bachelor's Degree/Post Graduate Diploma/Professional Degree in Business Studies/Administration/Management, Marketing or equivalent.
Required language(s):?English, Mandarin, Bahasa Malaysia, Korean/Japanese
At least 8 years of working experience in the related field is required for this position.
Preferably Manager specialised in Marketing/Business Development in the Education industry.
Experience & Knowledge
8 -10 years? experience in a Marketing role with demonstrated success in growing/increasing sales in the education industry
Strong analytical skills and proven record of using data and research to support initiatives undertaken.
Ability to build, manage and motivate cross functional high performing teams.
Experience of working with Customer-Relationship Management (CRM) systems and integration with the sales life cycle.
Experience in monitoring competitor market activity
Experience in using digital and social media trends and tools to influence the sales life cycle.
Understands and is able to build strong customer advocacy and repeat client loyalty and retention.
Experience of high level networking to build creative and mutually beneficial relationships that positively impact on strategic and tactical business development.
