Marketing

**Desirable Qualities**:Knowledge/Experience- Consumer financial services industry experience and strong understanding of unsecured asset businesses e.g. credit card, payment, personal loans.- Have in-depth experience in managing retail Credit Cards Marketing Strategy and Communications planning experience, including demonstrable success in developing and delivering strategic marketing plans and multi-channel high profile marketing communications programs.- Solid understanding of both online and offline marketing & comms. Disciplines.- Meticulous and detailed oriented in managing product launches, a good grasp of marketing budget, creative ideation, media planning, 3rd party vendors management.- Retail banking experience in APAC region, familiarity with large bank environment.**Skills**:- Strategic leadership, analytical and problem-solving skills.- Entrepreneurial mindset, clear results orientation to transform the business.- Innovative and out-the-box mindset- Get it done together mindset and collaboration skills.- Excellent executive communication skills, customer, and partner relationship skills.- Strong influencing skills navigating in matrixed environments.**Responsibilities**:- Develop and implement marketing plans to drive business growth and meet business targets.- Conduct regular review on market trends and studies competitor activities to identify opportunities. Initiates product ideas and ongoing features/benefits tailored for each target segment.- Responsible for cards & loans product launches with thru-the-line activities across markets within Asia.- Collaborate with market teams, marketing, digital and others in launching new products or product refresh- Drive channel initiatives and develop marketing assets to help drive incremental NTB volume for all key product launches / refreshes- KPIs: Campaign effectiveness & ROI, brand equity performing metrics, New cards acquisition momentum, customer activation and retention metrics and other business targets in driving revenues