Site Name: Malaysia - Kuala Lumpur Posted Date: Jan 13 2020
Are you passionate about Marketing whilst wanting to make a difference in people lives? Do you wish to build a Marketing career with a purpose? We have an exciting opportunity for a Marketing Manager to join our innovative and consumer focused marketing team to support our successful Consumer Health business.
GSK is a science-led global healthcare company. We research and develop a broad range of innovative products in three primary areas of Pharmaceuticals, Vaccines and Consumer Healthcare. We have a significant global presence with commercial operations in more than 160 markets and a global network of manufacturing sites in multiple countries. Our mission is to improve the quality of human life by enabling people to do more, feel better, live longer.
WHAT IS YOUR JOB PURPOSE?
You will be the Marketing for the activation and execution of brand strategies, roll out NPDs, promotion calendar and media to drive sustainable brand consumption and sales growth for local market.
WHAT WILL BE YOUR KEY RESPONSIBILITIES?
- Accountable for accelerated share, sales and profit growth for assigned brand portfolio over 31 plan in the market.
- Execute and amplify winning Market Activation Plans (MAPs) in the context of the consumer, shopper, expert, trade and competitive set. Output clear local activation calendars to be deployed to attain growth priorities in sales and shares.
- Identify investment priorities and manage A&P (working media and P-line) with appropriate mix between advertising and in-store efforts in collaboration with sales channel and category management.
- Execute in-market new product launches brilliantly leveraging Area launch models with local adaptation were needed.
- Define and deliver winning expert activation programme to strengthen "expert recommended" differentiation for relevant brands.
- Activate and consistently deploy winning claims working closely with area, regulatory, medical and activation teams.
- Ensure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity.
- Win in digital locally through driving local digital insights and delivering locally relevant digital campaigns.
- Build strong agency partnerships at LOC to deliver world class activation.
- Actively contribute to global innovation scoping and forecasting process across PMB cycle to ensure launch targets are realistic and delivered. Drive innovation planning, sequencing, implementation planning, tracking and learning.
WHY YOU?
Basic qualifications:
- University degree preferably business or marketing
- Minimum 5 years relevant experience within FMCGs
Preferred qualifications:
- Demonstrated ability to lead complex projects with successful outcomes.
- Ability to lead within a matrix organization, integrating complex multi-functional efforts crossing multiple business areas
- Experience of leading successful innovation launches in market
- Experience in implementing of brand plans and execution plans
- Experience in brand architecture, setting brand/variant roles & priorities and building portfolio
- Ability to lead and inspire
- Knowledge of consumer marketing, including digital.
- Financial acumen
- Experience of NPD process
- Analytical skills will be used to ensure global and regional brand strategies are tailored to the LOC market situation (e.g. execute MAP at LOC)
- Marketing and financial skills are critical to drive performance and have informed discussions with key stakeholders (e.g. investment allocations, ROI)
- Role requires strong understanding of marketing, shopper and expert marketing, sales and finance to drive brand performance
- INTERESTED IN JOINING THE TEAM?
When applying for this role, please use the 'cover letter' of the on-line application to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.
During the course of your application you will be requested to complete voluntary information which will be used in monitoring the effectiveness of our equality and diversity policies. Your information will be treated as confidential and will not be used in any part of the selection process.
Our goal is to be one of the world's most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.
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