Job Description**Campaign Execution**: applied skill in proper execution of marketing campaign/tactics in support of the program plan, Business Controls including managing budgets and cost control, adjusting campaigns/tactics based on root cause analysis, Pipeline management including nurturing and progression.**Management System**: demonstrate knowledge of the marketing management system and utilization of standard reporting to provide quarterly updates regarding business performance or Expo business growth.**People Management**: able to lead/manage a team of 3 members.Build and lead the brand, expo marketing, and PR strategies.Plan and implement creative, effective tactics that differentiate the brand from the competition and align with the overarching marketing communication strategy.Execute the communication strategy by leveraging key media, digital, social and internal communication channels.Develop creative ideation/strategy that contributes to and is consistent with brand identity and business objectives, elevating the brand through expo concepts.Manage forecasting, investment and reconciliation of brand budgets and be responsible for the marketing calendar planner. - Lead the team on daily executions and campaign deliveries.Oversee and steer PR, and content strategy to generate compelling, engaging content to support content-driven integrated strategy on socials, editorial, EDM, internal and external communications.Demonstrate the creative energy and flair to bring campaigns to life across the full-range of brand touch points.This role will work cross-functionally with digital marketing team, analytics, agencies, brand and content team to design and execute strategies for company business growth.Should be a proficient marketer and understand the complexities and how various digital channels could be used to drive acquisition and retention.Drive marketing partnerships with new and existing partners and deliver effective partnership campaigns mapped to business objectives.Drive social media strategy and build an engaging online community on Facebook, Instagram, TikTok, and YouTube.Identify new growth opportunities, develop and implement strategies to capitalize on them.RequirementAt least 5 years of working experience in Marketing and Branding.Able to work independently with mínimal supervision.Able to multitask and pay attention to details.Strong communication, presentation and analytical skills.Good command of written and spoken in English, Malay, and Mandarin.Experienced in leading and guiding a team of minimum 3 people.Agile and able to work under pressure with multiple campaign projects and meet tight deadlines.Skills in Marketing Planning, Branding, Corporate Communication, and Social Media is an advantage.Strong understanding of branding principles and techniques.Background in Digital Marketing will be an added advantage.Willing to work in Plaza Arkadia, Desa ParkCityAdditional RequirementAge40 Year(s) oldJob InformationIndustryNORMALEmploymentPosition LevelManager - DepartmentWorking HourLanguageMandarin, English, Melayu
