Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it!Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday. With 1600+ employees spread across SEA and LATAM, our 8-year old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world's delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a 'glocal' approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have ambition to build an international brand by establishing an even more global presence.**Main responsibilities**:- Work with Managing Director to establish brand positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration. Work with media agencies to plan, execute & deliver good performance campaigns.- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics- Partner with retention team, performance marketing team and creative team to design, test and evolve lead nurturing tactics.- Able to influence, provide inputs and advise management team on brand direction, key strategic marketing strategies and challenges based on clear issue framing, structured thinking and rigorous analysis.- Bridge marketing, business opportunities via a keen grasp of the business goals and clear understanding on the possibilities and limitations- Partner closely with cross-functional teams to create forward thinking and engaging PR & Communication content to drive forward to various business goals.- Good understanding of Malaysia media landscape, always exploring opportunities for innovative collaboration to promote the brand and products with media partners, especially on emerging media.- Lead the local marketing team, providing coaching and development to team members to accomplish goals and ensure their growth**What you'll need**:- Minimum 8 years of working experience, with great PR, branding, partnership & digital marketing exposure- Humble and hungry to learn, self-motivated with high initiative, we love fast learners.- Creative minded, but also able to articulate your thoughts in speech and writing very well.- Familiar with emerging trends and developing suitable strategies for the brand.- Social media strategy and planning experience is an added advantage- Excellent written and verbal communication skills in English and Malay- Solid analytical skills and resilient with ambition to work in a high-pressure, fast-paced environment.- Degree in Mass Communication/Marketing or related field- Lalamove respects your privacy and is committed to protecting your personal data.Untuk semua kandidat
