Company DescriptionNaluri is an evidence-based digital health solution that provides predictive, preventive, and management strategies for cardiometabolic and mental health conditions. The company partners with healthcare providers to improve treatment compliance and reduce healthcare costs while increasing productivity. Naluri combines behavior science, psychology, data science, and digital design to deliver significant health outcomes through personalized, coordinated multidisciplinary professional coaching.**Job Description**:Paid Advertising Management- Develop and implement effective paid advertising strategies on Google Ads and LinkedIn Ads.- Conduct keyword research, create compelling ad copy, and optimize campaigns for maximum performance.- Monitor ad performance, adjust bidding strategies, and optimize campaigns to achieve desired outcomes.- Analyse data and provide actionable insights to improve campaign performance and ROI.SEO Management- Develop and implement a holistic SEO strategy focusing on on-page, off-page, and technical aspects to align with company goals.- Conduct comprehensive keyword research to identify and target high-value keywords and phrases for optimal content alignment.- Collaborate with content teams to ensure all digital content is SEO-friendly, with appropriate meta tags, headings, and keyword integration.- Regularly perform technical SEO audits to identify and resolve issues like broken links and crawl issues, and enhance site speed and mobile-friendliness.- Develop a link-building strategy to acquire quality backlinks and engage in off-page SEO activities to increase site authority.Progress Reporting- Prepare regular reports on key performance indicators (KPIs) and marketing metrics.- Provide insights and recommendations based on data analysis to enhance marketing strategies.- Present reports to senior management, highlighting progress, achievements, and areas for improvement.- Collaborate with cross-functional teams to align marketing activities with overall business goals.- Prior experience in managing Google/LinkedIn/Meta B2B lead generation campaigns is preferred.- Prior experience with Supermetrics, Hubspot, Looker Studio, Metabase or any other related reporting tools is preferred.- Analytical capability: The ability to identify and dissect data to make informed decisions is critical.- Agile and flexible: The ability to grow in a fast-paced environment, and adapt to new changes based on data is critical.- The ability to influence others by maintaining open channels of communication, fostering teamwork, and building relationships with cross-functional and regional teams.
