About Us Bjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our main portal, Bjak.com, helps millions find the insurance policy with the best value and highest coverage for them. Our investments in technology such as Custom API, blockchain, trading systems and data science is to enable easy access to financial services that were previously inaccessible or difficult to understand. Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service. Role Overview Responsibilities Develop and execute comprehensive performance marketing strategies that align with overall business goals, emphasizing customer acquisition, conversion, and retention. Lead and mentor a high-performing performance marketing team. Provide guidance, support, and professional development opportunities to team members. Oversee the planning, implementation, and optimization of performance marketing campaigns across various digital channels, including paid search, display advertising, social media, and email marketing. Conduct in-depth analysis of campaign performance using advanced analytics tools. Provide regular reports and insights to stakeholders, offering strategic recommendations for improvement. Take ownership of the performance marketing budget, ensuring efficient allocation and optimization to maximize ROI. Make informed decisions based on campaign performance and business priorities. Collaborate closely with internal teams, including creative, content, and product teams, to ensure cohesive and integrated performance marketing strategies. Stay abreast of industry trends, emerging technologies, and best practices in performance marketing. Implement innovative strategies and foster a culture of continuous improvement within the team. Identify opportunities for conversion rate optimization throughout the customer journey. Implement data-driven changes to enhance overall campaign performance. Requirements Bachelor's degree in Marketing, Business, or a related field. Proven experience as a Performance Marketing Manager, demonstrating successful leadership in developing and executing performance marketing strategies. In-depth knowledge of analytics tools (e.g., Google Analytics, Adobe Analytics) and proficiency in advertising platforms (e.g., Google Ads, Facebook Ads, Tiktok Ads, Youtube Ads). Strong analytical and strategic thinking skills, with the ability to interpret complex data and provide actionable insights. Excellent leadership and team management skills. Creative mindset with a strategic approach to performance marketing. Benefits Be at the forefront at tackling the hardest problems within the insurance industry Team culture - highly practical and results oriented Fast moving, challenging and unique business problems Strong learning and development plans for your career growth International work environment and flat organization Competitive salary Flexible working hours & arrangement, Casual work attire
